//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United States"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Merchandising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
United States
Theory
Sales promotion
5
Verkaufsförderung
5
USA
3
Brand
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Advertising
1
Advertising effects
1
Brand management
1
Decomposition method
1
Dekompositionsverfahren
1
Einzelhandelspreis
1
France
1
Frankreich
1
Hedonic price index
1
Hedonischer Preisindex
1
Markenführung
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Nutzen
1
Preis
1
Preiselastizität
1
Price
1
Price elasticity
1
Retail price
1
Students
1
Studierende
1
Theorie
1
Utilitarianism
1
Utilitarismus
1
Utility
1
Werbewirkung
1
Werbung
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
3
Author
All
Bronnenberg, Bart J.
1
Chandon, Pierre
1
Heerde, Harald J. van
1
Laurent, Gilles
1
Leeflang, Peter
1
McAlister, Leigh
1
Wansink, Brian
1
Wittink, Dick R.
1
Zenor, Michael J.
1
more ...
less ...
Published in...
All
Report / Marketing Science Institute
Journal of retailing
8
Journal of retailing and consumer services
8
Journal of business research : JBR
7
Journal of marketing research : JMR
7
Journal of promotion management : JPM
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working paper / National Bureau of Economic Research, Inc.
7
American journal of agricultural economics
6
European journal of operational research : EJOR
5
Gabler Edition Wissenschaft
5
Quantitative marketing and economics : QME
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
4
Journal of the Operational Research Society : OR
4
Agricultural and resource economics review : ARER
3
International journal of production economics
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of the Academy of Marketing Science
3
Marketing : ZFP ; journal of research and management
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Psychology & marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Agribusiness : an internat. journal
2
CESifo working papers
2
CUDARE working paper series
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
European journal of marketing : EJM
2
Handelsforschung
2
Health care management science
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of industrial organization
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing analytics : JMA
2
Marketing letters : a journal of research in marketing
2
SFB 649 discussion paper
2
Southern economic journal
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
2
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
Saved in:
3
The impact of marketing policy on promotional price elasticities and baseline sales
Zenor, Michael J.
;
Bronnenberg, Bart J.
;
McAlister, Leigh
-
1998
Persistent link: https://www.econbiz.de/10000986728
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->