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subject:"United States"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
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Advertising effects
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The journal of brand management : an international journal
Journal of retailing and consumer services
6
International journal of wine business research : IJWBR
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Working paper / National Bureau of Economic Research, Inc.
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising
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The review of economics and statistics
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Aestetics and style in strategy
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Brand the Future : systematische Markenentwicklung im B2B
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Contemporary economic policy : a journal of Western Economic Association International
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Cross cultural management : an international journal
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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European review of economics and finance
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International journal of advertising : the review of marketing communications
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International journal of hospitality management
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International journal of market research
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International small business journal : ISBJ
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Journal of business and economic perspectives
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Journal of business ethics : JOBE
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Journal of global marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
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2
A comparative study of American and Japanese company brand icons
Kilic, Ozcan
;
Miller, Darryl W.
;
Vollmers, Stacy M.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 583-596
Persistent link: https://www.econbiz.de/10009233001
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