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subject:"United States"
~person:"Albers, Sönke"
~person:"Andressen, B. Michael"
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Albers, Sönke
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
3
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1
Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Albers, Sönke
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 531-556)
.
2014
Persistent link: https://www.econbiz.de/10010353473
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2
Patient- or physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003947448
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Unsere Kommunikation der Zukunft : BLOGS, der Meilenstein in der Direktvermarktung
Scoble, Robert
;
Israel, Shel
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400820
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