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subject:"United States"
~person:"Albers, Sönke"
~person:"Dover, Yaniv"
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Sales promotion
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2011
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Albers, Sönke
Dover, Yaniv
Kaiser, Harry M.
6
Gómez, Miguel I.
5
Richards, Timothy J.
4
Zettelmeyer, Florian
4
Busse, Meghan R.
3
Talukdar, Debabrata
3
Ailawadi, Kusum L.
2
Alston, Julian Mark
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Dong, Diansheng
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Malshe, Avinash
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Mayzlin, Dina
2
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Silva-Risso, Jorge M.
2
Simester, Duncan
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Villas-Boas, Sofia
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Xie, Ying
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Journal of marketing research : JMR
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The American economic review
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ECONIS (ZBW)
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Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina
;
Dover, Yaniv
;
Chevalier, Judith A.
- In:
The American economic review
104
(
2014
)
8
,
pp. 2421-2455
Persistent link: https://www.econbiz.de/10010468407
Saved in:
2
Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina
;
Dover, Yaniv
;
Chevalier, Judith A.
-
2012
Persistent link: https://www.econbiz.de/10009625684
Saved in:
3
Patient- or physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003947448
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