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subject:"United States"
~person:"Bratina, Danijel"
~type_genre:"Aufsatz in Zeitschrift"
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Improving direct marketing activities effectiveness using analytical models : RFM vs. logit model on a casino case
Tabaj, Tjas̆a
;
Bratina, Danijel
- In:
Management
13
(
2018
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012133937
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