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subject:"United States"
~person:"Changchit, Chuleeporn"
~person:"Ha, Young"
~person:"Sárváry, Miklós"
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United States
Mobile Business
11
Mobile business
11
Consumer behaviour
8
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Mobile communications
6
Mobilkommunikation
6
USA
6
Advertising effects
5
Internet marketing
5
Online-Marketing
5
Werbewirkung
5
Innovation adoption
4
Innovationsakzeptanz
4
Kundenbindungsprogramm
4
Loyalty program
4
Feldforschung
3
Field research
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Mobile Marketing
3
Mobile marketing
3
2007-2010
2
Advertising
2
Comparison
2
Electronic Banking
2
Electronic banking
2
Mobile Banking
2
Mobile phone
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Mobiltelefon
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Psychology of advertising
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Thailand
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Vergleich
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Werbepsychologie
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Werbung
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Bank
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Changchit, Chuleeporn
Ha, Young
Sárváry, Miklós
Yang, Kiseol
3
Bart, Yakov
2
Cairney, Timothy D.
2
Goldsmith, Ronald E.
2
Hu, Wen Chen
2
Im, Hyunjoo
2
Jomjai Sampet
2
Kong, Ying
2
Mooney, J. L.
2
Parham, Abbie Gail
2
Picoto, Winnie Ng
2
Prior, Francesc
2
Ravi Lonkani
2
Stephen, Andrew T.
2
Yancey, Scott
2
Amin, Muslim
1
Andersson, Per
1
Andreou, A. S.
1
Arli, Denni
1
Arnold, René
1
Arora, Sandeep
1
Bacile, Todd J.
1
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1
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Banerjee, Sy
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Faculty & research / Insead : working paper series
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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1
A comparative study of trust in mobile banking : an analysis of U.S. and Thai customers
Ravi Lonkani
;
Changchit, Chuleeporn
;
Klaus, Tim
;
Jomjai …
- In:
Journal of global information management : an official …
28
(
2020
)
4
,
pp. 95-119
Persistent link: https://www.econbiz.de/10012422452
Saved in:
2
Determinants of mobile banking adoption : a comparative study between U.S. and Thailand
Changchit, Chuleeporn
;
Ravi Lonkani
;
Jomjai Sampet
- In:
Journal of global information management : an official …
26
(
2018
)
4
,
pp. 158-184
Persistent link: https://www.econbiz.de/10011940325
Saved in:
3
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
Saved in:
4
Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo
;
Ha, Young
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
Saved in:
5
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
6
A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
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