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subject:"United States"
~person:"Gutierrez, Diego"
~type_genre:"Article in journal"
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Consumer behaviour
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Event marketing
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Event-Marketing
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Fan consumption
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Fan-player bonding
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Gutierrez, Diego
Cai, Liping A.
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Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
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The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
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