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subject:"United States"
~person:"Guzman, Francisco"
~subject:"Brand image"
~subject:"Social network"
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Brand image
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AIRBNB
1
Advertising
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1
Brand co-creation
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Brand crowdfunding
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Guzman, Francisco
Sabatini, Fabio
9
Tucker, Catherine
8
Loureiro, Sandra Maria Correia
7
Schivinski, Bruno
7
Vashisht, Devika
7
Bilgihan, Anil
6
Choi, Yung Kyun
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Okumus, Fevzi
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Rita, Paulo
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Sreejesh, S.
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Yoon, Sukki
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Dwivedi, Yogesh Kumar
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Nusair, Khaldoon
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Ranfagni, Silvia
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Stephen, Andrew T.
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Antoci, Angelo
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Antoniadis, Ioannis
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Aslam, Wajeeha
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Bachmann, Ruediger
4
Bart, Yakov
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Bilro, Ricardo Godinho
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Ehrlich, Gabriel
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Garay Tamajón, Luis Alfonso
4
Hollebeek, Linda D.
4
Jansen, Bernard J.
4
Johnson, Lester W.
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Labrecque, Lauren I.
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Liébana-Cabanillas, Francisco
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Loginova, Oksana
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Motta, Massimo
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Penta, Antonio
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Pentina, Iryna
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Rahman, Zillur
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Ruzic, Dimitrije
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Sashittal, Hemant Chaitanya
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The journal of product & brand management
2
Journal of business research : JBR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
2
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
3
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
4
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
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