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subject:"United States"
~person:"Liu, Donald J."
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United States
Advertising effects
4
Werbewirkung
4
USA
3
Advertising
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Werbung
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1975-1995
1
1975-2004
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Liu, Donald J.
Kaiser, Harry M.
10
Mueller, Barbara
9
Diehl, Sandra
7
Cheong, Yunjae
5
McQuarrie, Edward F.
5
Phillips, Barbara J.
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Kim, Kihan
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American journal of agricultural economics
1
Review of agricultural economics : RAE
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ECONIS (ZBW)
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1
Estimating threshold effects of US generic fluid milk advertising
Adachi, Kenji
;
Liu, Donald J.
- In:
American journal of agricultural economics
92
(
2010
)
3
,
pp. 727-739
Persistent link: https://www.econbiz.de/10009508341
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2
The effectiveness of generic versus brand advertising : the case of US dairy promotion
Kaiser, Harry M.
- In:
Review of agricultural economics : RAE
20
(
1998
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10001246260
Saved in:
3
Dairy sales data and other data needed to measure effectiveness of dairy advertising : (including an inventory of available data)
Forker, Olan D.
;
Liu, Donald J.
;
Hurst, Susan J.
-
1987
Persistent link: https://www.econbiz.de/10000749570
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