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subject:"United States"
~person:"Okazaki, Shintaro"
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United States
Advertising effects
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Werbewirkung
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Okazaki, Shintaro
Kaiser, Harry M.
10
Mueller, Barbara
9
Diehl, Sandra
7
Cheong, Yunjae
5
McQuarrie, Edward F.
5
Phillips, Barbara J.
5
Tucker, Catherine
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Bakir, Aysen
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Choi, Yung Kyun
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Gao, Zhihong
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Goldfarb, Avi
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Hartmann, Wesley R.
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Kim, Kihan
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Muehling, Darrel D.
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Zheng, Yuqing
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Allcott, Hunt
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Bart, Yakov
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Burton, Scot
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Calder, Bobby J.
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Carlson, Les
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Gordon, Brett R.
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Huh, Jisu
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Jeong, Yongick
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Jin, Ginger Zhe
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Kareklas, Ioannis
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Koinig, Isabell
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Liaukonyte, Jura
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Liu, Donald J.
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of international marketing
1
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ECONIS (ZBW)
4
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1
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
2
A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
Saved in:
3
Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Raymond
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
Saved in:
4
Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Robert
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
Saved in:
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