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subject:"United States"
~person:"Paço, Arminda M. Finisterra do"
~subject:"Trade fairs"
~type:"article"
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Trade fairs
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Paço, Arminda M. Finisterra do
Moutinho, Victor Ferreira
5
Silva, Pedro Mendonça
3
Vale, Vera Teixeira
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Bathelt, Harald
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Bello, Daniel C.
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Journal of business-to-business marketing
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The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
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