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subject:"United States"
~person:"Sgourev, Stoyan V."
~subject:"Markenführung"
~subject:"beauty"
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Markenführung
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Sgourev, Stoyan V.
Hamermesh, Daniel S.
10
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8
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7
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Administrative science quarterly : ASQ
1
Aestetics and style in strategy
1
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ECONIS (ZBW)
2
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Relations in aesthetic space : how color enables market positioning
Sgourev, Stoyan V.
;
Aadland, Erik
;
Formilan, Giovanni
- In:
Administrative science quarterly : ASQ
68
(
2023
)
1
,
pp. 146-185
Persistent link: https://www.econbiz.de/10014240188
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2
Aesthetic and technological complexity in luxury watchmaking
Godart, Frédéric
;
Claes, Kim
;
Sgourev, Stoyan V.
- In:
Aestetics and style in strategy
,
(pp. 49-76)
.
2021
Persistent link: https://www.econbiz.de/10012427696
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