//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United States"
~source:"econis"
~subject:"Online retailing"
~subject:"Soziale Software"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
United States
Online retailing
Soziale Software
Online-Marketing
174
Internet marketing
169
Social Web
70
Social web
70
Deutschland
31
Germany
31
Marketingmanagement
23
Marketing management
22
USA
21
Erfolgsfaktor
19
Success factor
19
Brand management
17
Markenführung
17
Nonprofit organization
12
Nonprofit-Organisation
12
Electronic Commerce
11
KMU
11
Marketing
11
SME
11
Advertising effects
10
Beziehungsmarketing
10
Relationship marketing
10
Web 2.0 technologies
10
Web 2.0-Technologien
10
Website
10
Werbewirkung
10
E-commerce
9
Search engine
9
Soziales Netzwerk
9
Suchmaschine
9
Viral marketing
9
Virales Marketing
9
Welt
8
World
8
World Wide Web 2.0
8
Branchenentwicklung
7
Online-Handel
7
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
21
Book / Working Paper
16
Journal
1
Type of publication (narrower categories)
All
Fallstudie
Article in journal
1,733
Aufsatz in Zeitschrift
1,733
Aufsatz im Buch
147
Book section
147
Graue Literatur
76
Non-commercial literature
76
Arbeitspapier
65
Working Paper
65
Collection of articles of several authors
45
Sammelwerk
45
Ratgeber
42
Guidebook
41
Aufsatzsammlung
39
Case study
38
Hochschulschrift
31
Lehrbuch
24
Textbook
18
Conference paper
17
Konferenzbeitrag
17
Thesis
15
Amtsdruckschrift
7
Government document
7
Handbook
7
Handbuch
7
Glossar enthalten
6
Glossary included
6
Konferenzschrift
6
Collection of articles written by one author
4
Sammlung
4
Bibliografie
3
Market information
2
Marktinformation
2
Mehrbändiges Werk
2
Multi-volume publication
2
Biografie
1
Company information
1
Conference proceedings
1
Einführung
1
Elektronischer Datenträger
1
more ...
less ...
Language
All
English
27
German
12
Author
All
Birnbaum, Daniel
2
Michelis, Daniel
2
Ryan, Damian
2
Schildhauer, Thomas
2
Aggarwal, Sugandha
1
Ahujy, Vandana
1
Asencio, Hugo
1
Bauer, Hans H.
1
Berg Grell, Kevin
1
Bernoff, Josh
1
Brengarth, Lauren Bacon
1
Brennan, Bernie
1
Buchanan, Holly
1
Dahl, Stephan
1
De Bruyn, Arnaud
1
Dumont, Georgette E.
1
Dörnemann, Jörg
1
Findeisen, J.
1
Gupta, Anshu
1
Heimann, S.
1
Holm, Josef
1
Jedlitschka, Tim-Maximilian H. M.
1
Jha, P. C.
1
Jin, Seunga Venus
1
Jones, Calvin
1
Jones, Jennifer Amanda
1
Karge, Aysun
1
Kung, Mabel T.
1
Lembke, Gerald
1
Li, Charlene
1
Lilien, Gary L.
1
Lyon, David
1
Macy, Beverly
1
Maloney, Melanie
1
Maloney, Toby
1
Manik, Prerna
1
Marom, Dan
1
Mattson, Kelsey
1
Millar, Meg A.
1
Mohr, Iris
1
more ...
less ...
Published in...
All
Cases on strategic social media utilization in the nonprofit sector
5
Crowdfunding : the corporate era
2
Internet economics
2
Case study and review
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
Fallstudien zur Unternehmensführung
1
Handbook of research on effective marketing in contemporary globalism
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Interactive and multi-channel marketing
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal of consumer behaviour : an international research review
1
Lessons on profiting from diversity
1
Medien
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
The Routledge companion to digital consumption
1
Wiley & SAS business series
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media marketing : theories & applications
Dahl, Stephan
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10012001586
Saved in:
2
Facebook Brand Lift-Studien : Funktionsweise und Sinnhaftigkeit im Feld des Social Media Marketings
Jedlitschka, Tim-Maximilian H. M.
-
2017
Persistent link: https://www.econbiz.de/10012002308
Saved in:
3
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
Saved in:
4
The social business imperative : adapting your business model to the always-connected customer
Shih, Clara
-
2016
Persistent link: https://www.econbiz.de/10011474309
Saved in:
5
YouTube
Holm, Josef
- In:
Crowdfunding : the corporate era
,
(pp. 46-62)
.
2015
Persistent link: https://www.econbiz.de/10011301271
Saved in:
6
Chrysler
Marom, Dan
;
Berg Grell, Kevin
- In:
Crowdfunding : the corporate era
,
(pp. 41-45)
.
2015
Persistent link: https://www.econbiz.de/10011301272
Saved in:
7
Social media in crisis : how social media created a NPO and relief during a wildfire crisis
Brengarth, Lauren Bacon
;
Mujkic, Edin
;
Millar, Meg A.
- In:
Cases on strategic social media utilization in the …
,
(pp. 1-23)
.
2015
Persistent link: https://www.econbiz.de/10010507699
Saved in:
8
Friend raising : how the United Way of Chester County uses social media to drive change
Turner, Allison
;
Mattson, Kelsey
- In:
Cases on strategic social media utilization in the …
,
(pp. 301-331)
.
2015
Persistent link: https://www.econbiz.de/10010507807
Saved in:
9
Enhancing organizational capacity through the use of social media
Sun, Rui
;
Asencio, Hugo
;
Reid, Julie
- In:
Cases on strategic social media utilization in the …
,
(pp. 262-300)
.
2015
Persistent link: https://www.econbiz.de/10010507809
Saved in:
10
Developing social media policies : a team learning approach
Jones, Jennifer Amanda
- In:
Cases on strategic social media utilization in the …
,
(pp. 210-236)
.
2015
Persistent link: https://www.econbiz.de/10010507827
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->