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subject:"United States"
~subject:"Brand image"
~subject:"Social network"
~subject:"Werbung"
~type_genre:"Fallstudie"
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Search: subject_exact:"Web-Marketing"
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European journal of marketing : EJM
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Successful social media and ecommerce strategies in the wine industry
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Facebook Brand Lift-Studien : Funktionsweise und Sinnhaftigkeit im Feld des Social Media Marketings
Jedlitschka, Tim-Maximilian H. M.
-
2017
Persistent link: https://www.econbiz.de/10012002308
Saved in:
2
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
Saved in:
3
The social business imperative : adapting your business model to the always-connected customer
Shih, Clara
-
2016
Persistent link: https://www.econbiz.de/10011474309
Saved in:
4
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
5
YouTube
Holm, Josef
- In:
Crowdfunding : the corporate era
,
(pp. 46-62)
.
2015
Persistent link: https://www.econbiz.de/10011301271
Saved in:
6
Chrysler
Marom, Dan
;
Berg Grell, Kevin
- In:
Crowdfunding : the corporate era
,
(pp. 41-45)
.
2015
Persistent link: https://www.econbiz.de/10011301272
Saved in:
7
Social media in crisis : how social media created a NPO and relief during a wildfire crisis
Brengarth, Lauren Bacon
;
Mujkic, Edin
;
Millar, Meg A.
- In:
Cases on strategic social media utilization in the …
,
(pp. 1-23)
.
2015
Persistent link: https://www.econbiz.de/10010507699
Saved in:
8
Friend raising : how the United Way of Chester County uses social media to drive change
Turner, Allison
;
Mattson, Kelsey
- In:
Cases on strategic social media utilization in the …
,
(pp. 301-331)
.
2015
Persistent link: https://www.econbiz.de/10010507807
Saved in:
9
Enhancing organizational capacity through the use of social media
Sun, Rui
;
Asencio, Hugo
;
Reid, Julie
- In:
Cases on strategic social media utilization in the …
,
(pp. 262-300)
.
2015
Persistent link: https://www.econbiz.de/10010507809
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10
Developing social media policies : a team learning approach
Jones, Jennifer Amanda
- In:
Cases on strategic social media utilization in the …
,
(pp. 210-236)
.
2015
Persistent link: https://www.econbiz.de/10010507827
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