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subject:"United States"
~subject:"Digitale Revolution"
~subject:"Website"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbook"
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United States
Digitale Revolution
Website
Online-Marketing
1,343
Internet marketing
1,341
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457
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457
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181
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181
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Internet advertising : theory and research
6
Cases on strategic social media utilization in the nonprofit sector
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The Routledge companion to advertising and promotional culture
4
Advertising, promotion, and new media
3
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2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary research in e-marketing ; 2
2
Crowdfunding : the corporate era
2
E-collaboration in modern organizations : initiating and managing distributed projects
2
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
2
Interdisciplinary management research XVI ; 1
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Successful social media and ecommerce strategies in the wine industry
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in electronic marketing
1
Advertising worldwide : advertising conditions in selected countries
1
Application of gaming in new media marketing
1
Branding and sustainable competitive advantage : building virtual presence
1
Breaking new ground in theory and practice
1
Business information technology management : alternative and adaptive futures
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Case study and review
1
Challenges and opportunities for SMEs in industry 4.0
1
Computer-mediated marketing strategies : social media and online brand communities
1
Conference proceedings trends in business communication 2016
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1
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1
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1
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
1
Digital transformation in business and society : theory and cases
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
E-business applications for product development and competitive growth : emerging technologies
1
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
E-commerce and web technologies : 13th International Conference, EC-Web 2012, Vienna, Austria, September 4-5, 2012 ; proceedings
1
E-marketing ; Vol. 3
1
Emerging trends in business : an interdisciplinary approach
1
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Field guide to case study research in business-to-business marketing and purchasing
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ECONIS (ZBW)
116
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1
Exploring the effects of Instagram and firm website on corporate performance : a case study of cosmetics firm
Tajdini, Javad
;
Tajeddini, Omid
- In:
Global Trends in Technology Startup Project Development …
,
(pp. 143-153)
.
2023
Persistent link: https://www.econbiz.de/10014429455
Saved in:
2
Price comparison websites
Laffe, Desmond
- In:
The SAGE handbook of digital marketing
,
(pp. 198-212)
.
2022
Persistent link: https://www.econbiz.de/10013367082
Saved in:
3
Website-centric shopping experience
Míková, Ladislava
;
Suková, Lenka
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 57-86)
.
2022
Persistent link: https://www.econbiz.de/10013343549
Saved in:
4
Digital CSR communication of Welsh companies
Conte, Francesca
;
Deacon, Jonathan H.
;
Siano, Alfonso
- In:
Key challenges and opportunities for quality, …
,
(pp. 353-375)
.
2021
Persistent link: https://www.econbiz.de/10012506190
Saved in:
5
A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad
;
Camilleri, Mark Anthony
;
Díaz, Paloma
- In:
Strategic corporate communication in the digital age
,
(pp. 235-250)
.
2021
Persistent link: https://www.econbiz.de/10012491724
Saved in:
6
Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
Saved in:
7
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
8
Fuzzy DEMATEL approach to identify the factors influencing efficiency of Indian retail websites
Gaur, Loveleen
;
Agarwal, Vernika
;
Anshu, Kumari
- In:
Strategic system assurance and business analytics
,
(pp. 69-84)
.
2020
Persistent link: https://www.econbiz.de/10012240764
Saved in:
9
Cultural elements in Spanish SME websites and social media : from localization to transcreation?
Castillo Rodríguez, Celia
;
Olvera-Lobo, María Dolores
; …
- In:
Challenges and opportunities for SMEs in industry 4.0
,
(pp. 155-181)
.
2020
Persistent link: https://www.econbiz.de/10012230358
Saved in:
10
Social media technologies and export marketing
Avornyo, Frederick
;
Mahmoud, Mahmoud Abdulai
;
Adeola, Ogechi
- In:
Digital transformation in business and society : theory …
,
(pp. 83-102)
.
2020
Persistent link: https://www.econbiz.de/10012116398
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