//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United States"
~subject:"Innovation management"
~type_genre:"Bibliografie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
United States
Innovation management
Marketingmanagement
36
Marketing management
31
Marketing
19
Theorie
8
Theory
8
Deutschland
7
Advertising
6
Germany
6
International marketing
6
Internationales Marketing
6
Market research
6
Marktforschung
6
Werbung
6
Kommunikation
4
Sales promotion
4
Strategic management
4
Strategisches Management
4
USA
4
Verkaufsförderung
4
Communication
3
Management
3
Beziehungsmarketing
2
Brand
2
Brand management
2
Heribert Meffert
2
Internet
2
Internet marketing
2
Kommunikationspolitik
2
Markenartikel
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Multinationales Unternehmen
2
Online-Marketing
2
Relationship marketing
2
Udo Wagner
2
Unternehmensplanung
2
Verbraucherverhalten
2
Absatzpolitik
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Bibliografie
Article in journal
895
Aufsatz in Zeitschrift
895
Aufsatz im Buch
193
Book section
193
Graue Literatur
106
Non-commercial literature
106
Collection of articles of several authors
90
Sammelwerk
90
Hochschulschrift
76
Thesis
67
Arbeitspapier
64
Working Paper
64
Case study
54
Fallstudie
54
Lehrbuch
49
Textbook
43
Bibliografie enthalten
29
Bibliography included
29
Aufsatzsammlung
23
Konferenzschrift
22
Conference proceedings
18
Glossar enthalten
18
Glossary included
18
Reprint
16
Guidebook
15
Ratgeber
15
Fallstudiensammlung
10
Collection of articles written by one author
8
Sammlung
8
Handbook
5
Handbuch
5
Amtsdruckschrift
4
Government document
4
CD-ROM, DVD
3
Conference paper
3
Konferenzbeitrag
3
Bericht
2
Einführung
2
Forschungsbericht
2
more ...
less ...
Language
All
English
4
Author
All
Gilligan, Colin
1
Herold, Jean
1
Kitchen, Philip J.
1
Onkvisit, Sak
1
Pelsmacker, Patrick de
1
Shaw, John J.
1
Wilson, R. M. S.
1
Wilson, Richard M. S.
1
more ...
less ...
Published in...
All
Oryx sourcebook series in business and management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic marketing management : planning, implementation and control
Wilson, R. M. S.
;
Gilligan, Colin
-
2005
-
3rd ed
Persistent link: https://www.econbiz.de/10002146256
Saved in:
2
International marketing : analysis and strategy
Onkvisit, Sak
;
Shaw, John J.
-
2004
-
4. ed.
Persistent link: https://www.econbiz.de/10001808893
Saved in:
3
Integrated marketing communications : a primer
Kitchen, Philip J.
;
Pelsmacker, Patrick de
;
Pelsmacker, …
-
2004
Persistent link: https://www.econbiz.de/10001870533
Saved in:
4
Marketing and sales management : an information sourcebook
Herold, Jean
-
1988
Persistent link: https://www.econbiz.de/10013543902
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->