//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United States"
~subject:"Markenimage"
~type_genre:"Bibliografie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
United States
Markenimage
Marketingmanagement
36
Marketing management
31
Marketing
19
Theorie
8
Theory
8
Deutschland
7
Advertising
6
Germany
6
International marketing
6
Internationales Marketing
6
Market research
6
Marktforschung
6
Werbung
6
Kommunikation
4
Sales promotion
4
Strategic management
4
Strategisches Management
4
USA
4
Verkaufsförderung
4
Communication
3
Management
3
Beziehungsmarketing
2
Brand
2
Brand management
2
Heribert Meffert
2
Internet
2
Internet marketing
2
Kommunikationspolitik
2
Markenartikel
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Multinationales Unternehmen
2
Online-Marketing
2
Relationship marketing
2
Udo Wagner
2
Unternehmensplanung
2
Verbraucherverhalten
2
Absatzpolitik
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Bibliografie
Article in journal
1,036
Aufsatz in Zeitschrift
1,036
Aufsatz im Buch
184
Book section
184
Graue Literatur
91
Non-commercial literature
91
Collection of articles of several authors
65
Sammelwerk
65
Hochschulschrift
60
Arbeitspapier
56
Working Paper
56
Thesis
55
Case study
51
Fallstudie
51
Lehrbuch
48
Textbook
42
Reprint
21
Glossar enthalten
18
Glossary included
18
Konferenzschrift
16
Aufsatzsammlung
15
Guidebook
14
Ratgeber
14
Conference proceedings
13
Bibliografie enthalten
11
Bibliography included
11
Fallstudiensammlung
10
Conference paper
9
Konferenzbeitrag
9
Collection of articles written by one author
6
Handbook
6
Handbuch
6
Sammlung
6
CD-ROM, DVD
3
Systematic review
3
Übersichtsarbeit
3
Accompanied by computer file
2
Amtsdruckschrift
2
Biografie
2
more ...
less ...
Language
All
English
4
Author
All
Gilligan, Colin
1
Herold, Jean
1
Kitchen, Philip J.
1
Onkvisit, Sak
1
Pelsmacker, Patrick de
1
Shaw, John J.
1
Wilson, R. M. S.
1
Wilson, Richard M. S.
1
more ...
less ...
Published in...
All
Oryx sourcebook series in business and management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic marketing management : planning, implementation and control
Wilson, R. M. S.
;
Gilligan, Colin
-
2005
-
3rd ed
Persistent link: https://www.econbiz.de/10002146256
Saved in:
2
International marketing : analysis and strategy
Onkvisit, Sak
;
Shaw, John J.
-
2004
-
4. ed.
Persistent link: https://www.econbiz.de/10001808893
Saved in:
3
Integrated marketing communications : a primer
Kitchen, Philip J.
;
Pelsmacker, Patrick de
;
Pelsmacker, …
-
2004
Persistent link: https://www.econbiz.de/10001870533
Saved in:
4
Marketing and sales management : an information sourcebook
Herold, Jean
-
1988
Persistent link: https://www.econbiz.de/10013543902
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->