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subject:"United States"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketing management"
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United States
Unternehmenserfolg
Marketingmanagement
16,701
Marketing management
16,023
Marketing
3,399
Consumer behaviour
2,450
Konsumentenverhalten
2,450
Theory
2,237
Theorie
2,236
Beziehungsmarketing
1,830
Relationship marketing
1,828
Deutschland
1,646
Germany
1,602
Brand management
1,335
Markenführung
1,335
USA
1,290
Strategisches Management
1,114
Online-Marketing
1,109
Internet marketing
1,072
Firm performance
1,015
Strategic management
873
Innovation
833
SME
754
KMU
753
Internationales Marketing
748
International marketing
726
Marktforschung
683
Social Web
653
Social web
653
Werbung
621
Markenimage
590
Brand image
587
Advertising
574
Market research
572
Marketingtheorie
544
Marketing theory
534
Innovationsmanagement
526
Innovation management
509
Lieferantenmanagement
500
Supplier relationship management
500
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Undetermined
590
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182
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Article
1,596
Book / Working Paper
648
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1
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1,405
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1,405
Aufsatz im Buch
188
Book section
188
Graue Literatur
87
Non-commercial literature
87
Collection of articles of several authors
68
Sammelwerk
68
Arbeitspapier
58
Working Paper
58
Lehrbuch
49
Hochschulschrift
48
Case study
47
Fallstudie
47
Textbook
43
Thesis
40
Reprint
22
Glossar enthalten
18
Glossary included
18
Konferenzschrift
16
Ratgeber
15
Guidebook
14
Conference proceedings
13
Aufsatzsammlung
12
Bibliografie enthalten
9
Bibliography included
9
Fallstudiensammlung
9
Collection of articles written by one author
6
Conference paper
6
Konferenzbeitrag
6
Sammlung
6
Amtsdruckschrift
4
Bibliografie
4
Government document
4
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4
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3
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English
2,165
German
74
French
2
Undetermined
2
Croatian
1
Hungarian
1
Russian
1
Slovenian
1
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Author
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Kotler, Philip
16
Kaiser, Harry M.
12
Hawkins, Del I.
8
Kumar, V.
8
Laukkanen, Tommi
8
Morgan, Neil A.
8
O'Cass, Aron
8
Brettel, Malte
7
Perreault, William D.
7
Blankson, Charles
6
Boso, Nathaniel
6
Hult, G. Tomas M.
6
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Song, Michael
6
Bodlaj, Mateja
5
Day, George S.
5
Hirvonen, Saku
5
Mohammad Falahat
5
Newman, Bruce I.
5
Ngo, Liem Viet
5
Parnell, John A.
5
Reijonen, Helen
5
Thurasamy Ramayah
5
Varadarajan, Rajan
5
Wong, Ho Yin
5
Agyapong, Ahmed
4
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Cadogan, John W.
4
Calantone, Roger J.
4
Crick, Dave
4
Di Benedetto, C. Anthony
4
Didonet, Simone Regina
4
Engelen, Andreas
4
Feng, Hui
4
Frösén, Johanna
4
Gnizy, Itzhak
4
Gupta, Sunil
4
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Institution
All
American Marketing Association
15
IGI Global
4
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
NetLibrary, Inc
2
RWTH Aachen
2
USA / General Accounting Office
2
Verlag Dr. Kovač
2
Academy of Marketing
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Books on Demand GmbH <Norderstedt>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Econometrisch Instituut <Rotterdam>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Information Resources Management Association
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Melbourne Business School
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
National Council of Applied Economic Research
1
Primary Research Group <New York, NY>
1
Renessans Kapital <Moskau>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Summer Educators' Conference <1985, Washington, DC>
1
Summer Educators' Conference <1986, Chicago, Ill.>
1
Summer Educators' Conference <1987, Toronto>
1
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Published in...
All
Journal of business research : JBR
74
Industrial marketing management : the international journal for industrial and high-tech firms
53
Journal of strategic marketing
33
Journal of marketing
25
The journal of business & industrial marketing
25
European journal of marketing : EJM
21
Journal of the Academy of Marketing Science
20
International marketing review
18
Journal of marketing management : MM
17
Cogent business & management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing intelligence & planning
15
International business review : the official journal of the European International Business Academy
13
Journal of marketing communications
12
International entrepreneurship and management journal
11
AMS review : official publication of the Academy of Marketing Science
10
Australasian marketing journal
10
International journal of hospitality management
10
Journal of advertising research
10
Journal of global marketing
10
SpringerLink / Bücher
10
Harvard business review : HBR
9
Journal of business ethics : JOBE
9
Journal of international marketing
9
Journal of marketing theory and practice
9
MSI reports : working paper series
9
The journal of brand management : an international journal
9
The journal of consumer marketing
9
International journal of business and globalisation : IJBG
8
International journal of economic perspectives : IJEP
8
Journal of business strategy
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
8
Journal of retailing and consumer services
7
Management international review : mir ; journal of international business
7
Management research review
7
Marketing letters : a journal of research in marketing
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Report / Marketing Science Institute
7
Series / American Marketing Association
7
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Source
All
ECONIS (ZBW)
2,243
RePEc
1
USB Cologne (EcoSocSci)
1
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2241
Broadening horizons in marketing : new challenges for sales management
American Management Association
-
1956
Persistent link: https://www.econbiz.de/10003024516
Saved in:
2242
Targeting sales effort
Smith, Charles Whitley
-
1958
Persistent link: https://www.econbiz.de/10003039089
Saved in:
2243
Analyzing and improving marketing performance : marketing audits in theory and practice
American Management Association / Marketing Division
-
1959
Persistent link: https://www.econbiz.de/10002933907
Saved in:
2244
Marketing in business management : text and readings
Shaw, Steven J.
;
Gittinger, C. McFerron
-
1963
Persistent link: https://www.econbiz.de/10002800624
Saved in:
2245
The marketing of greens
Park, J. W.
;
Smith, M. E.
-
1942
Persistent link: https://www.econbiz.de/10002610912
Saved in:
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