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subject:"United States"
~type_genre:"Reprint"
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Werbung
32
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International marketing ; Vol. 2
3
Routledge library editions / Advertising
2
Cross-cultural and critical perspectives on brands
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
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Advertising, the uneasy persuasion : its dubious impact on American society
Schudson, Michael
-
2013
-
[Nachdr. der Ausg.] Routledge, London, 1993
Persistent link: https://www.econbiz.de/10009738740
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2
Advertising at the crossroads : federal regulation vs voluntary controls
Geller, Max A.
-
2013
-
[Nachdr. der Ausg.] Ronald Press Company, New York, 1952
Persistent link: https://www.econbiz.de/10009738982
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3
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
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4
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
Saved in:
5
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
6
Global advertising strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
Saved in:
7
Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond
;
Okazaki, Shintaro
-
2008
Persistent link: https://www.econbiz.de/10003656203
Saved in:
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