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subject:"United States"
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United States
Television advertising
798
Fernsehwerbung
786
Werbewirkung
367
Advertising effects
364
Consumer behaviour
152
Konsumentenverhalten
152
Werbung
147
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140
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135
Online-Marketing
103
Internet marketing
102
Theorie
97
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97
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88
Television programme
86
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85
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84
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84
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80
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77
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77
Deutschland
69
Germany
67
Brand management
50
Markenführung
50
Hörfunkwerbung
49
Radio advertising
49
Fernsehsender
47
Target group
46
Zielgruppe
46
Television industry
44
Product Placement
40
Product placement
40
Commercial television
36
Privater Fernsehsender
36
Sport event
36
Sportveranstaltung
36
Broadcasting finance
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Bakir, Aysen
5
Coffey, Amy Jo
4
Grossman, Michael
4
Jeong, Yongick
3
Rashad, Inas
3
Stipp, Horst
3
Wada, Roy
3
Bellman, Steven
2
Birnbaum, Daniel
2
Blackford, Benjamin J.
2
Carlson, Les
2
Chesnes, Matthew
2
Chou, Shin-yi
2
Gentry, James W.
2
Gentzkow, Matthew Aaron
2
Gulas, Charles S.
2
Harrison, Robert L.
2
Jin, Ginger Zhe
2
Kalliny, Morris
2
Kent, Robert J.
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Kwak, Hyokjin
2
Lee, Wei-Na
2
Rhodes, Gary Don
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Shapiro, Jesse M.
2
Singer, Robert
2
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2
Starc, Amanda
2
Tekin, Erdal
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Varan, Duane
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Weinberger, Marc G.
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2
Zhao, Xinshu
2
Zinkhan, George M.
2
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1
Ahern, Lee
1
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Journal of advertising research
25
Journal of advertising : official publication of the American Academy of Advertising
7
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
JMM : the international journal on media management
4
Journal of promotion management : JPM
4
The journal of media economics
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Canadian journal of agricultural economics : CJAE
2
Health marketing quarterly
2
Journal of global marketing
2
Journal of media business studies
2
Kellogg on advertising & media : the Kellogg School of Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
American economic journal
1
American economic review
1
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1
Donald McGannon Communication Research Center's Everett C. Parker book series
1
Eastern economic journal
1
Economic inquiry : journal of the Western Economic Association International
1
Eurasian business review
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
International journal of the economics of business
1
Journal of Asian business
1
Journal of business and economic perspectives
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
135
USB Cologne (EcoSocSci)
5
BASE
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21
Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
Saved in:
22
Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit
;
Stewart, Kristin
;
Cunningham, Isabella
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
Saved in:
23
Windowed distribution strategies for substitutive television content : an audience-centric typology
Shay, Ronen
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011432584
Saved in:
24
Measures of online advertising effectiveness for market penetration : the case of orange juice consumers
House, Lisa A.
;
Jiang, Yuan
;
Salois, Matthew
- In:
Canadian journal of agricultural economics : CJAE
63
(
2015
)
4
,
pp. 435-448
Persistent link: https://www.econbiz.de/10011453802
Saved in:
25
Ask your doctor? : direct-to-consumer advertising of pharmaceuticals
Sinkinson, Michael
;
Starc, Amanda
-
2015
Persistent link: https://www.econbiz.de/10010510664
Saved in:
26
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
Saved in:
27
Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 151-160)
.
2015
Persistent link: https://www.econbiz.de/10010498511
Saved in:
28
The prevalence and influence of the combination of humor and violence in Super Bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 60-73)
.
2015
Persistent link: https://www.econbiz.de/10010498564
Saved in:
29
It's just a joke : violence against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 45-59)
.
2015
Persistent link: https://www.econbiz.de/10010498565
Saved in:
30
Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert
;
Okazaki, Shintaro
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
Saved in:
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