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subject:"Unternehmenserfolg"
~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~subject:"Entrepreneurship"
~subject:"Globalisierung"
~type_genre:"Aufsatz im Buch"
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Unternehmenserfolg
Entrepreneurship
Globalisierung
KMU
27
SME
27
Marketing
9
Marketing management
8
Marketingmanagement
8
Globalization
4
Competitive advantage
3
Entrepreneurship approach
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Großbritannien
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Advertising planning
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Beziehungsmarketing
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Brand management
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Brauerei
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Brewery
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Business ethics
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Business network
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Competition
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Analogbei, Mathew
1
Bathgate, Ian K.
1
Doole, Isobel
1
Hinson, Robert
1
Ibeh, Kevin
1
Lowe, Robin
1
Mendoza, Felicity
1
Omar, Maktoba
1
Piranfar, Hosein
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Rugimbana, Robert
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Entrepreneurship marketing : principles and practice of SME marketing
Handbook of research on European business and entrepreneurship : towards a theory of internationalization
41
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
26
Competitiveness strategies for small states
16
Small and medium sized enterprises in East Asia : sectoral and regional dimensions
16
Small and medium-sized enterprises and the global economy
16
Change in SMEs : towards a new European capitalism? ; [based on a conference of the Collaborative Research Center 580, German Research Association that took place at the Friedrich-Schiller-University of Jena in 2007]
14
SMEs in East Asia in the aftermath of the Asian financial crisis : SMEs in a Global Economy Conference, 16 - 17 June 2000, Wollongong, Australia ; proceedings
13
Trading places : SMEs in the global economy : a critical research handbook
11
Umbruch der Welt : KMU vor Höhenflug oder Absturz? : will SMEs soar or crash?
10
International entrepreneurship
9
Entrepreneurship and the creation of small firms : empirical studies of new ventures
8
From exporting to internationalization
8
Innovations and entrepreneurship in functional regions : Uddevalla Symposium 2005 ; papers presented at the 8th Uddevalla Symposium and the 8th McGill International Entrepreneurship Conference, 15-17 September, 2005, Uddevalla, Sweden
8
International growth of small and medium enterprises
8
International entrepreneurship in emerging markets : contexts, behaviours, and successful entry
7
International entrepreneurship: globalization of emerging businesses
7
The process of internationalization in emerging SMEs and emerging economies
7
The role of SMEs and entrepreneurship in a globalised economy
7
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
7
Decision-making in international entrepreneurship : unveiling cognitive implications towards entrepreneurial internationalisation
6
Enterprise and small business : principles, practice and policy
6
Entrepreneurial strategic decision-making : a cognitive perspective
6
Entrepreneurship in Central and Eastern Europe : development through internationalization
6
Internationalization, entrepreneurship and the smaller firm : evidence from around the world
6
Small firms, global markets : competitive challenges in the new economy
6
The Oxford handbook of entrepreneurship
6
The management of small and medium enterprises
6
A research agenda for international entrepreneurship
5
Contemporary challenges to international business
5
Empirical international entrepreneurship : a handbook of methods, approaches, and applications
5
Entrepreneurial Innovation : Strategy and Competition Aspects
5
Innovation, competitiveness, growth and tradition in SMEs : Rencontres de St-Gall 2008
5
Mittelstand hat Zukunft : Praxishandbuch für eine erfolgreiche Unternehmenspolitik
5
Public policies for fostering entrepreneurship : a European perspective
5
Resources, efficiency and globalization
5
Restructuring small and medium-size enterprises in the age of globalization : [The chapters have been developed from papers presented at the conference on Restructuring SMEs in the Age of Globalization. The Korea Development Institute ... jointly sponsored the conference held at the East-West Center's Hawaii Imin International Conference Center, during 21-22 July 2005]
5
The international dimension of entrepreneurial decision-making : cultures, contexts, and behaviours
5
African entrepreneurship and private sector development
4
Beiträge zur Betriebswirtschaftslehre der Klein- und Mittelbetriebe : Festschrift für Josef Mugler zum 60. Geburtstag
4
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1
Managing marketing resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
Saved in:
2
Entrepreneurship growth at risk
Piranfar, Hosein
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 336-355)
.
2011
Persistent link: https://www.econbiz.de/10008822514
Saved in:
3
Competition and competitive advantage in SMEs
Omar, Maktoba
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 320-335)
.
2011
Persistent link: https://www.econbiz.de/10008822516
Saved in:
4
Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
Saved in:
5
International entrepreneurship and SMEs
Ibeh, Kevin
;
Analogbei, Mathew
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 273-284)
.
2011
Persistent link: https://www.econbiz.de/10008822519
Saved in:
6
Entrepreneurship marketing research and SMEs
Rugimbana, Robert
;
Shambare, Richard
;
Shambare, Maria
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 96-107)
.
2011
Persistent link: https://www.econbiz.de/10008822548
Saved in:
7
Entrepreneurship marketing
Hinson, Robert
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 13-29)
.
2011
Persistent link: https://www.econbiz.de/10008822553
Saved in:
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