Prabhudesai, Rohit; Pangarkar, Nitin; V. V. S. N. V. … - 2022
PurposeThis paper aims to fill a gap in the authors’ understanding of alliance-level and the partner-level alliance performance by analysing the influence of behavioural factors for alliances formed by SMEs. Prior studies on the topic have arrived at inconclusive results. This study plugs gaps...