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subject:"Unternehmenserfolg"
~person:"Laukkanen, Tommi"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Case study"
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Search: subject_exact:"Small and medium-sized enterprises"
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Unternehmenserfolg
KMU
11
SME
11
Marketing management
9
Marketingmanagement
9
Brand management
8
Markenführung
8
Firm performance
7
Beziehungsmarketing
4
Brand orientation
4
Firm growth
4
Relationship marketing
4
Unternehmenswachstum
4
Brand image
3
Business growth
3
Markenimage
3
Performance measurement
3
Performance-Messung
3
SMEs
3
brand orientation
3
brand performance
3
Brand performance
2
Consumer behaviour
2
Erfolgsfaktor
2
Finland
2
Finnland
2
Konsumentenverhalten
2
Market orientation
2
Strategic management
2
Strategisches Management
2
Success factor
2
moderation
2
B-to-B-Marketing
1
B2B SME
1
Brand
1
Brand identity
1
Business performance
1
Business start-up
1
Business-to-business marketing
1
Cluster analysis
1
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Article
7
Type of publication (narrower categories)
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Article in journal
Aufsatzsammlung
Case study
Aufsatz in Zeitschrift
7
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English
7
Author
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Laukkanen, Tommi
Kraus, Sascha
15
Thurasamy Ramayah
14
Adomako, Samuel
13
Agyapong, Ahmed
12
Franco, Mário
10
Garcia Pérez de Lema, Domingo
10
Löfsten, Hans
9
McDowell, William C.
9
Saunila, Minna
9
Serrasqueiro, Zélia
9
Dana, Leo Paul
8
Iturralde, Txomin
8
Jeen Wei Ong
8
Maseda, Amaia
8
Torkkeli, Lasse
8
Al-Mamun, Abdullah
7
Del Giudice, Manlio
7
Isaksson, Anders
7
Ndubisi, Nelson Oly
7
Parida, Vinit
7
Prabhudesai, Rohit
7
Puumalainen, Kaisu
7
Raymond, Louis
7
Reid, Gavin C.
7
Saint Pierre, Josée
7
Zahoor, Nadia
7
Akomea, Samuel Yaw
6
Anwar, Muhammad
6
Arfan Shahzad
6
Bin Ismail, Hishamuddin
6
Harris, Michael L.
6
Le Thanh Tiep
6
Lussier, Robert N.
6
O'Dwyer, Michele
6
Pett, Timothy L.
6
Reijonen, Helen
6
Scott, Jonathan M.
6
Sok, Phyra
6
Soto-Acosta, Pedro
6
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Published in...
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International marketing review
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Source
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ECONIS (ZBW)
7
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date (oldest first)
1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
3
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
4
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
5
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
6
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
7
The effect of strategic orientations on business performance in SMEs : a multigroup analysis comparing Hungary and Finland
Laukkanen, Tommi
;
Nagy, Gábor
;
Hirvonen, Saku
; …
- In:
International marketing review
30
(
2013
)
6
,
pp. 510-535
Persistent link: https://www.econbiz.de/10010212408
Saved in:
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