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subject:"Unternehmenskultur"
~isPartOf:"Journal of world business : JWB"
~person:"Gupta, Suraksha"
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Unternehmenskultur
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Gupta, Suraksha
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Journal of world business : JWB
European journal of marketing : EJM
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Sustainability as corporate culture of a brand for superior performance
Gupta, Suraksha
;
Kumar, V.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 311-320
Persistent link: https://www.econbiz.de/10009771799
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2
Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
;
Gupta, Suraksha
;
Czinkota, Michael R.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
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