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subject:"Unternehmensnetzwerk"
~person:"Gupta, Suraksha"
~subject:"Brand image"
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Unternehmensnetzwerk
Brand image
Markenimage
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Place marketing
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Standortmarketing
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Corporate reputation
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Firmenimage
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Place image
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Reputation
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Brand competitiveness
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Brand management
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Cinema
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City marketing
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Cultural heritage
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Designation of origin
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Emerging market
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Film industry
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Filmwirtschaft
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Globalization
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Kino
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Kulturgüter
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Markenführung
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Movie theatre
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Place and destination branding
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Place branding
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Place identity
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Gupta, Suraksha
Bang, Nguyen
4
Foroudi, Mohammad Mahdi
4
Foroudi, Pantea
4
Melewar, T. C.
4
Stylidis, Dimitrios
4
Bose, Sunny
3
Hanna, Sonya
3
Papadopoulos, Nicolas G.
3
Rowley, Jennifer
3
Roy, Sanjit
3
Audretsch, David B.
2
Biran, Avital
2
Campelo, Adriana
2
Charters, Steve
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2
Hamzaoui-Essoussi, Leila
2
Hultman, Magnus
2
Jaffe, Eugene D.
2
Lam, Phoenix
2
Rehfeld, Dieter
2
Skinner, Heather
2
Yousaf, Salman
2
Zenker, Sebastian
2
Abicht, Lothar
1
Acharya, Alok
1
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1
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1
Agnoli, Lara
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Ahen, Frederick
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1
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Journal of business research : JBR
2
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
2
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
3
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
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