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subject:"Unternehmensnetzwerk"
~person:"Mora Cortez, Roberto"
~subject:"Business network"
~subject:"Internet marketing"
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Unternehmensnetzwerk
Business network
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7
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Mora Cortez, Roberto
Henneberg, Stephan
11
Naudé, Peter
9
Johnston, Wesley J.
6
Rod, Michel
6
Cova, Bernard
5
Snehota, Ivan
5
Cartwright, Severina
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Ellis, Nick
4
Ford, David
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Wille-Baumkauff, Benjamin
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Agnihotri, Raj
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Andersen, Poul Houman
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Bruhs, Sarah Maria
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Cantù, Chiara
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Gabrielsson, Mika
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La Rocca, Antonella
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Lowe, Sid
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Mero, Joel
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Mitrega, Maciej
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Mouzas, Stefanos
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Prévot, Frédéric
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Purchase, Sharon
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Ramos, Carla
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Rowley, Jennifer
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Spencer, Robert
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Woźniak-Cichuta, Monika
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Zolkiewski, Judy
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Archer-Brown, Chris
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Askarany, Davood
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Bodnar, Kipp
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Brown, Brian P.
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Camarero Izquierdo, Carmen
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Canavari, Maurizio
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Cardinali, Silvio
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Christodoulides, George
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Cohen, Jeffrey L.
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Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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Managing the content of LinkedIn posts : influence on B2B customer engagement and sales?
Mora Cortez, Roberto
;
Johnston, Wesley J.
;
Ghosh …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490626
Saved in:
2
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
3
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
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