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subject:"Veranstaltungswirtschaft"
~person:"Back, Ki-joon"
~person:"Brieger, Peter"
~type_genre:"Article in journal"
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Veranstaltungswirtschaft
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4
Structural equation model
2
Strukturgleichungsmodell
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Tourism marketing
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Tourismusmarketing
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Brand image
1
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Back, Ki-joon
Brieger, Peter
Penzkofer, Horst
7
Weber, Karin
7
Jin, Xin
6
Bauer, Thomas
4
Boo, Soyoung
4
Lee, Jin-soo
4
Whitfield, Julie
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Fu, Xiaoxiao
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Kim, Miyoung
2
Lee, Myong Jae
2
McKercher, Bob
2
Pandza, Irena
2
Park, Chang Won
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Saayman, Melville
2
Täger, Uwe Christian
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Vignali, Claudio
2
Webber, Don J.
2
Abou-Shouk, Mohamed A.
1
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Back, Ki-Joon
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Chanatip Suksai
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1
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Der Betrieb
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Reexamination of attendee-based brand equity
Lee, Jin-soo
;
Back, Ki-joon
- In:
Tourism management : research, policies, practice
31
(
2010
)
3
,
pp. 395-401
Persistent link: https://www.econbiz.de/10003941647
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2
An examination of attendee brand loyalty : understanding the moderator of behavioral brand loyalty
Lee, Jin-soo
;
Back, Ki-joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
33
(
2009
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10003818873
Saved in:
3
Association meeting participation : a test of competing models
Lee, Myong Jae
;
Back, Ki-joon
- In:
Journal of travel research : a quarterly publication of …
46
(
2008
)
3
,
pp. 300-310
Persistent link: https://www.econbiz.de/10003673211
Saved in:
4
Risikomanagement bei Messe- und Kongressgesellschaften
Brieger, Peter
- In:
Der Betrieb
54
(
2001
)
49
,
pp. 2566-2568
Persistent link: https://www.econbiz.de/10001627466
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