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subject:"Verbraucherverhalten"
~isPartOf:"Central European business review : CEBR"
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Verbraucherverhalten
Mode
Luxury goods
7
Luxusgüter
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Fashion
3
branding
3
luxury
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Czech Republic
2
Designation of origin
2
Herkunftsbezeichnung
2
Tschechien
2
country of origin
2
luxury industry
2
Betriebliche Wertschöpfung
1
Bulgaria
1
Bulgarien
1
CSR
1
Communication
1
Consumer motivation
1
Customer integration
1
Customer value
1
Digitalisierung
1
Digitization
1
EU law
1
Einzelhandel
1
Interdependent preferences
1
Internet marketing
1
Kaufmotiv
1
Kommunikation
1
Kundenintegration
1
Kundenwert
1
Marketing management
1
Marketingmanagement
1
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English
3
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Escobar Rios, Andrea
1
MacGregor Pelikánová, Radka
1
McGregor, Robert Kuhn
1
Sekulova, Daniela
1
Zhechev, Vladimir
1
Published in...
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Central European business review : CEBR
Journal of fashion marketing and management
35
Journal of business research : JBR
21
Journal of global fashion marketing : JGfM
18
Journal of retailing and consumer services
13
International journal of retail & distribution management
7
Sustainable Luxury : An International Perspective
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international consumer marketing
5
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
Cogent business & management
4
Psychology & marketing
4
Springer eBook Collection
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
Asia Pacific journal of marketing and logistics
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of advertising : the review of marketing communications
3
International journal of retail and distribution management
3
Schriftenreihe Studien zum Konsumentenverhalten
3
Springer eBook Collection / Business and Management
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Transportation research / E : an international journal
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
2
Global marketing strategies for the promotion of luxury goods
2
International journal of business and globalisation : IJBG
2
International marketing review
2
Journal of Islamic marketing : JIMA
2
Journal of marketing management : MM
2
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
2
Management decision
2
Market : review for marketing theory and practice
2
Marketing i menedžment innovacij : m&mi
2
New luxury management : creating and managing sustainable value across the organization
2
Palgrave Advances in Luxury
2
Palgrave Studies in Practice: Global Fashion Brand Management
2
Palgrave studies in practice: global fashion brand management
2
Routledge studies in marketing
2
Springer Series in Fashion Business
2
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ECONIS (ZBW)
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1
Potential effects of Instagram usage on conspicuous consumption of premium luxurious fashion products among Bulgarians
Zhechev, Vladimir
;
Sekulova, Daniela
- In:
Central European business review : CEBR
13
(
2024
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10015049196
Saved in:
2
The EU puzzling CSR regime and the confused perception by ambassadors of luxury fashion businesses : a case study from Pařížská
MacGregor Pelikánová, Radka
;
McGregor, Robert Kuhn
- In:
Central European business review : CEBR
9
(
2020
)
3
,
pp. 74-108
Persistent link: https://www.econbiz.de/10012295093
Saved in:
3
The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea
- In:
Central European business review : CEBR
5
(
2016
)
2
,
pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
Saved in:
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