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subject:"Verbraucherverhalten"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Consumer behaviour"
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Verbraucherverhalten
Consumer behaviour
Brand image
1
Brand loyalty
1
Brand management
1
Customer satisfaction
1
Deutschland
1
Estimation
1
Germany
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Luxury goods
1
Luxusgut
1
Luxusgüter
1
Markenführung
1
Markenimage
1
Markenpolitik
1
Markentreue
1
Personality psychology
1
Persönlichkeitspsychologie
1
Produktimage
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Schätzung
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Theorie
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Theory
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German
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Büttner, Miriam
1
Huber, Frank
1
Regier, Stefanie
1
Vollhardt, Kai
1
Published in...
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Springer eBook Collection / Business and Economics
Journal of business research : JBR
142
Journal of retailing and consumer services
78
The journal of brand management : an international journal
48
Journal of fashion marketing and management
44
The journal of product & brand management
35
International journal of hospitality management
27
Psychology & marketing
25
Journal of international consumer marketing
24
Journal of global fashion marketing : JGfM
21
International marketing review
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
International journal of retail & distribution management
16
Asia Pacific journal of marketing and logistics
15
Journal of travel and tourism marketing
14
International journal of consumer studies
13
Marketing intelligence & planning
13
The Oxford handbook of luxury business
13
Luxury marketing : a challenge for theory and practice
11
Journal of consumer behaviour
10
Journal of revenue and pricing management
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
8
Cogent business & management
8
European journal of marketing
8
Journal of hospitality marketing & management
8
The Cornell hospitality quarterly
8
The journal of consumer marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of strategic marketing
7
Qualitative market research : an international journal
7
Young consumers : insight and ideas for responsible marketers
7
Central European business review : CEBR
6
International journal of business and globalisation : IJBG
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of Islamic marketing : JIMA
6
Journal of business ethics : JBE
6
Journal of global marketing
6
Journal of marketing
6
Journal of marketing management : MM
6
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ECONIS (ZBW)
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Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013516993
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