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subject:"Verbraucherverhalten"
~isPartOf:"Springer eBook Collection / Business and Economics"
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Verbraucherverhalten
Brand image
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Brand loyalty
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Brand management
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Consumer behaviour
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Customer satisfaction
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Deutschland
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Estimation
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Germany
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Luxusgut
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Personality psychology
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Büttner, Miriam
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Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013516993
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