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subject:"Verkaufsförderung"
~person:"Martín Herrán, Guiomar"
~person:"Natter, Martin"
~subject:"Deutschland"
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Verkaufsförderung
Deutschland
Preismanagement
4
Pricing strategy
4
Rabatt
4
Rebate
4
Sales promotion
4
Einzelhandelspreis
2
Low-cost strategy
2
Niedrigpreisstrategie
2
Retail price
2
Consumer behaviour
1
Discounting
1
Diskontierung
1
Dynamic targeting
1
Einzelhandel
1
Experiment
1
Free samples
1
Handelsliberalisierung
1
Interpurchase times
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Loyalty program
1
On-pack coupons
1
Online retailing
1
Online-Handel
1
Pay-what-you-want
1
Personalized price promotions
1
Preisdifferenzierung
1
Price discounts
1
Price discrimination
1
Pull price promotions
1
Push price promotions
1
Retail trade
1
Sampling
1
Scenario analysis
1
Share-of-transactions
1
Stichprobenerhebung
1
Szenariotechnik
1
Target group
1
Targeting metrics
1
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English
4
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Martín Herrán, Guiomar
Natter, Martin
Zettelmeyer, Florian
4
Birg, Laura
3
Busse, Meghan R.
3
Kukar-Kinney, Monika
3
Nevo, Aviv
3
Wolfram, Catherine D.
3
Aspara, Jaakko
2
Bauer, Cosima
2
Bhatt, Siddharth Harshkant
2
Carlson, Jeffrey R.
2
Cheng, Andong
2
Choi, Sungchul
2
Dietrich, Martin
2
Felder, Stefan
2
Fritz, Wolfgang
2
Gauri, Dinesh Kumar
2
Gedenk, Karen
2
Graf, Julia
2
Khouja, Moutaz
2
Knaf, Michael
2
Li, Zonghuo
2
Müller, Steffen
2
Ratchford, Brian Thomas
2
Sigué, Simon Pierre
2
Silva-Risso, Jorge M.
2
Simester, Duncan
2
Skiera, Bernd
2
Stanyer, Mike
2
Swain, Scott D.
2
Tscheulin, Dieter K.
2
Werblow, Andreas
2
Yoon, Sukki
2
Zerres, Christopher
2
Aigner, Andreas
1
Ailawadi, Kusum L.
1
Akbari, Karl
1
Akbari, Karl Behruz Homayun
1
Alavi, Sascha
1
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European journal of operational research : EJOR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
OR spectrum : quantitative approaches in management
1
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ECONIS (ZBW)
4
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Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Trade deals and/or on-package coupons
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 541-554
Persistent link: https://www.econbiz.de/10010487972
Saved in:
3
Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
Saved in:
4
The dilemma of pull and push-price promotions
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
; …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
Saved in:
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