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subject:"Verkaufsförderung"
~person:"Skiera, Bernd"
~person:"Tscheulin, Dieter K."
~subject:"Deutschland"
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Verkaufsförderung
Deutschland
Rabatt
4
Rebate
4
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Germany
2
Handelsmarketing
2
Relationship marketing
2
Retail marketing
2
Sales promotion
2
Deal-of-the-day
1
Discount level
1
Discounting
1
Diskontierung
1
Groupon
1
Handel
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Internet marketing
1
Kundenbindungsprogramm
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Loyalty program
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Online-Marketing
1
Preismanagement
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Price promotions
1
Pricing strategy
1
Promotional effectiveness
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Theorie
1
Theory
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Time constraint
1
deal-of-the-day promotions
1
gift cards
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online calculator
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pricing
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promotion
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social coupon
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German
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Skiera, Bernd
Tscheulin, Dieter K.
Zettelmeyer, Florian
4
Birg, Laura
3
Busse, Meghan R.
3
Kukar-Kinney, Monika
3
Nevo, Aviv
3
Wolfram, Catherine D.
3
Aspara, Jaakko
2
Bauer, Cosima
2
Bhatt, Siddharth Harshkant
2
Carlson, Jeffrey R.
2
Cheng, Andong
2
Choi, Sungchul
2
Dietrich, Martin
2
Felder, Stefan
2
Fritz, Wolfgang
2
Gauri, Dinesh Kumar
2
Gedenk, Karen
2
Graf, Julia
2
Khouja, Moutaz
2
Knaf, Michael
2
Li, Zonghuo
2
Martín Herrán, Guiomar
2
Müller, Steffen
2
Natter, Martin
2
Ratchford, Brian Thomas
2
Sigué, Simon Pierre
2
Silva-Risso, Jorge M.
2
Simester, Duncan
2
Stanyer, Mike
2
Swain, Scott D.
2
Werblow, Andreas
2
Yoon, Sukki
2
Zerres, Christopher
2
Aigner, Andreas
1
Ailawadi, Kusum L.
1
Akbari, Karl
1
Akbari, Karl Behruz Homayun
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Alavi, Sascha
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Handelsforschung
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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Helping merchants to assess the profitability of deal-of-the-day promotions
Reiner, Jochen
;
Skiera, Bernd
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011881377
Saved in:
2
What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
3
Effiziente Gestaltung von Verbraucherrabattsystemen im Handel : eine vergleichende Analyse
Dietrich, Martin
;
Tscheulin, Dieter K.
- In:
Handelsforschung
17
(
2003
),
pp. 127-145
Persistent link: https://www.econbiz.de/10001728868
Saved in:
4
Effiziente Gestaltung von Vebraucherrabattsystemen im Handel : eine vergleichende Analyse
Dietrich, Martin
;
Tscheulin, Dieter K.
-
2002
Persistent link: https://www.econbiz.de/10001743527
Saved in:
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