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subject:"Verkaufsförderung"
~subject:"Emotion"
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Search: subject_exact:"Audio branding"
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Verkaufsförderung
Emotion
Advertising music
116
Werbemusik
116
Brand management
48
Markenführung
48
Consumer behaviour
35
Konsumentenverhalten
35
Werbewirkung
34
Advertising effects
32
Akustische Markenführung
18
Brand image
18
Markenimage
18
Musik
18
Music
17
Music industry
14
Musikwirtschaft
14
Advertising
13
Werbung
13
Deutschland
12
Germany
12
Brand
8
Markenartikel
8
Einzelhandel
7
Europa
6
Europe
6
Hörfunkwerbung
6
Perception
6
Radio advertising
6
Wahrnehmung
6
Corporate reputation
5
Fernsehwerbung
5
Firmenimage
5
Ladengestaltung
5
Retail trade
5
Store design
5
Television advertising
5
USA
5
United States
5
Aromastoff
4
Empirical method
4
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9
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Areni, Charles Scott
1
Bruhn, Herbert
1
Demoulin, Nathalie T. M.
1
Ferreira, Diogo Conque Seco
1
Hackathorn, Jana
1
Herrmann, Andreas
1
Hou, Jianrong
1
Knoferle, Klemens M.
1
Labrecque, Lauren I.
1
Landwehr, Jan Rüdiger
1
Mahmoodi, Somaye
1
Marchegiani, Christopher
1
Miller, Rohan
1
Norris, J. Ian
1
Oliveira-Castro, Jorge Mendes
1
Phau, Ian
1
Pilgrim, Leanne
1
Ranjbariyan, Bahram
1
Scott, Shawn P.
1
Sheinin, Daniel
1
Spangenberg, Eric R.
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Zhao, Xiaofeng
1
Zheng, Jiahao
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Journal of consumer behaviour : an international research review
1
Journal of international marketing and marketing research
1
Journal of management analytics
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
The service industries journal
1
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ECONIS (ZBW)
10
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1
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
2
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
3
Music is awesome : influences of emotion, personality, and preference on experienced awe
Pilgrim, Leanne
;
Norris, J. Ian
;
Hackathorn, Jana
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 442-451
Persistent link: https://www.econbiz.de/10011814865
Saved in:
4
Sales effects of in-store radio advertising
Areni, Charles Scott
;
Miller, Rohan
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009627460
Saved in:
5
It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
Saved in:
6
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
Saved in:
7
Music congruency in a service setting : the mediating role of emotional and cognitive responses
Demoulin, Nathalie T. M.
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10008839790
Saved in:
8
Effects of background music on consumer behaviour : behavioural account of the consumer setting
Ferreira, Diogo Conque Seco
;
Oliveira-Castro, Jorge Mendes
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2577-2591
Persistent link: https://www.econbiz.de/10009413568
Saved in:
9
The influencing factors in ad processing : cognitive vs. affective appeals
Ranjbariyan, Bahram
;
Mahmoodi, Somaye
- In:
Journal of international marketing and marketing research
34
(
2009
)
3
,
pp. 129-140
Persistent link: https://www.econbiz.de/10003887286
Saved in:
10
Musik als Repräsentation von vorgestellten Handlungen : Ausdrucksmodelle und die Wirkung von Musik
Bruhn, Herbert
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 20-31)
.
2007
Persistent link: https://www.econbiz.de/10003731623
Saved in:
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