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subject:"Verpackungsgestaltung"
~person:"Gallopel-Morvan, Karine"
~person:"Jaud, David A."
~person:"Orth, Ulrich R."
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Verpackungsgestaltung
Package design
4
Advertising
1
Brand image
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Cigarette industry
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Food
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Gallopel-Morvan, Karine
Jaud, David A.
Orth, Ulrich R.
Karmasin, Helene
3
Groth, Markus
2
Hawkins, Gay
2
Hellström, Daniel
2
Hennig, Andrea
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Nilsson, Fredrik
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Le Gall-Ely, Marine
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European journal of marketing : EJM
1
Journal of business research : JBR
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Journal of consumer behaviour
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Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
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ECONIS (ZBW)
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Do stories (always) make food products taste better? : the boundary effects of matching package type and product dimension
Jaud, David A.
;
Braconnot, Alexandra R.
;
Lunardo, Renaud
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1224-1236
Persistent link: https://www.econbiz.de/10014368255
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2
Effects of package visuals and haptics on brand evaluations
Littel, Sandra
;
Orth, Ulrich R.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 198-217
Persistent link: https://www.econbiz.de/10009718539
Saved in:
3
Plain packaging and public health : the case of tobacco
Gallopel-Morvan, Karine
;
Gabriel, Patrick
;
Le Gall-Ely, …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 133-136
Persistent link: https://www.econbiz.de/10009720376
Saved in:
4
Zielgruppengerechte Verpackungsgestaltung
Orth, Ulrich R.
- In:
Weinmarketing : Kundenwünsche erforschen, Zielgruppen …
,
(pp. 181-195)
.
2011
Persistent link: https://www.econbiz.de/10008758295
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