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subject:"Verpackungsgestaltung"
~subject:"Design"
~subject:"Package design"
~type:"article"
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Search: subject_exact:"Verpackungsgestaltung"
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Verpackungsgestaltung
Design
Package design
Consumer behaviour
6
Konsumentenverhalten
6
Packaging
5
Verpackung
5
Theorie
4
Theory
4
USA
4
United States
4
Brand management
3
Deutschland
3
Germany
3
Getränkeverpackung
3
Markenführung
3
Packaging industry
3
Verpackungswirtschaft
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2
Australien
2
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Cigarette
2
Drinks packaging
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2
Frankreich
2
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Glasverpackung
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Green packaging
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Heuristics
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2
New product development
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Packaging recycling
2
Perception
2
Produktentwicklung
2
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2
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2
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22
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9
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Groth, Markus
2
Hennig, Andrea
2
Orth, Ulrich R.
2
Alvarez-Valdes, Ramon
1
Braconnot, Alexandra R.
1
Brandt-Pook, Hans
1
Burton, Scot
1
Carlson, Jay P.
1
Celhay, Franck
1
Davis, Cassandra
1
Doganis, Philip
1
Fitzsimons, Gavan J.
1
Gabriel, Patrick
1
Gallopel-Morvan, Karine
1
García-Arca, Jesús
1
Hawkins, Gay
1
Helgesson, Claes-Fredrik
1
Jaud, David A.
1
Jung, Christoph
1
Kjellberg, Hans
1
Le Gall-Ely, Marine
1
Littel, Sandra
1
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1
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1
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1
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1
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1
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1
Shepherd, Steven
1
Simms, Chris
1
Spence, Charles
1
Stanik, Martin
1
Sunaga, Tsutomu
1
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1
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Verpackungsmarketing : Fallbeispiele, Trends, Technologien
3
Psychology & marketing
2
Annals of operations research
1
Business logistics management : theory and practice
1
Business logistics management : theory and practices
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
1
Dynamics in logistics : second international conference, LDIC 2009, Bremen, Germany, August 2009 ; proceedings
1
Economy and society
1
European journal of marketing : EJM
1
International journal of manufacturing technology and management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of international economic law
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Logistics operations and management : concepts and models
1
Marketing theory
1
OR spectrum : quantitative approaches in management
1
Strategic marketing management in Asia : case studies and lessons across industries
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The supply chain in manufacturing, distribution, and transportation : modeling, optimization, and applications
1
Use of science and technology in business : exploring the impact of using activity for systems, organizations, and people
1
Verpackung - Medium im Trend der Wünsche : Marketing-Instrument Verpackung
1
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
1
Wirtschaftsdienst
1
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
1
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ECONIS (ZBW)
30
EconStor
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Do stories (always) make food products taste better? : the boundary effects of matching package type and product dimension
Jaud, David A.
;
Braconnot, Alexandra R.
;
Lunardo, Renaud
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1224-1236
Persistent link: https://www.econbiz.de/10014368255
Saved in:
2
Special edition packaging and its negative effects on search and the shopping experience
Shepherd, Steven
;
Fitzsimons, Gavan J.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 156-172
Persistent link: https://www.econbiz.de/10012483451
Saved in:
3
Ökologisch vorteilhafte Getränkeverpackungen verlieren weiter an Bedeutung
Groth, Markus
- In:
Wirtschaftsdienst
95
(
2015
)
3
,
pp. 220-222
Persistent link: https://www.econbiz.de/10011282597
Saved in:
4
Packaging
Rahman, Khandoker Mahmudur
- In:
Strategic marketing management in Asia : case studies …
,
(pp. 261-293)
.
2017
Persistent link: https://www.econbiz.de/10011596839
Saved in:
5
Consumer responses to bonus pack and product enlargement claims
Carlson, Jay P.
;
Weathers, Danny
;
Swain, Scott D.
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 59-71
Persistent link: https://www.econbiz.de/10011450454
Saved in:
6
Understanding graphic pictorial warnings in advertising : a replication and extension
Davis, Cassandra
;
Burton, Scot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10011453856
Saved in:
7
Effects of lightness-location congruency on consumers' purchase decision making
Sunaga, Tsutomu
;
Park, Jaewoo
;
Spence, Charles
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011602977
Saved in:
8
"Repackaging" plain packaging in Europe : strategic litigation and public interest considerations
Nanopoulos, Eva
;
Yotova, Rumiana
- In:
Journal of international economic law
19
(
2016
)
1
,
pp. 175-210
Persistent link: https://www.econbiz.de/10011577665
Saved in:
9
Category Management Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 305-324)
.
2016
Persistent link: https://www.econbiz.de/10011556331
Saved in:
10
Package graphic design : investigating the variables that moderate consumer response to atypical designs
Celhay, Franck
;
Trinquecoste, Jean François
- In:
The journal of product innovation management : an …
32
(
2015
)
6
,
pp. 1014-1032
Persistent link: https://www.econbiz.de/10011441542
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