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subject:"Versorgung"
~isPartOf:"Business history review"
~isPartOf:"Journal of customer behaviour"
~subject:"Markenartikel"
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essentials
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The measurement of the number, uniqueness and valence of brand association across three product categories
Vieceli, Julian M.
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 245-269
Persistent link: https://www.econbiz.de/10009577349
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Entrepreneurship and the development of global brands
Lopes, Teresa da Silva
;
Casson, Mark
- In:
Business history review
81
(
2007
)
4
,
pp. 651-680
Persistent link: https://www.econbiz.de/10003727534
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