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subject:"Vertrauen"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing"
~subject:"Social Web"
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Vertrauen
Social Web
Beziehungsmarketing
231
Relationship marketing
231
Consumer behaviour
119
Konsumentenverhalten
119
Customer satisfaction
61
Kundenzufriedenheit
61
Brand management
42
Markenführung
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Dienstleistungsqualität
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Service quality
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Brand image
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Markenimage
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Social web
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Lieferantenmanagement
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Internet marketing
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Online-Handel
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Markentreue
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B-to-B-Marketing
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43
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Bleier, Alexander
2
Palmatier, Robert W.
2
Ahn, Jiseon
1
Akoglu, Halil Erdem
1
Al-Hawari, Mohd Ahmad
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
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1
Bai, Xuesong
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1
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1
Cao, Joanne T.
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Chabuk, Timur
1
Cham Tat Huei
1
Chang, Angela Wen-yu
1
Chen, Yangyang
1
Chinelato, Flavia Braga
1
Comprix, Joseph
1
Cui, Li
1
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Deng, Hepu
1
Ding, Zhihua
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Eugene Cheng-xi Aw
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1
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Asia Pacific journal of marketing and logistics
Journal of marketing
Journal of business research : JBR
122
Journal of retailing and consumer services
111
Industrial marketing management : the international journal for industrial and high-tech firms
62
International journal of internet marketing and advertising : IJIMA
39
The journal of product & brand management
37
Journal of strategic marketing
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
The journal of services marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
International journal of hospitality management
28
The journal of business & industrial marketing
28
International journal of electronic marketing and retailing : IJEMR
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of brand management : an international journal
24
The service industries journal
24
Marketing intelligence & planning
23
International journal of electronic customer relationship management : IJECRM
22
Journal of hospitality marketing & management
22
Business horizons
20
Cogent business & management
20
Journal of internet commerce
20
Journal of promotion management : innovations in planning and applied research
20
Journal of service management
20
Journal of business-to-business marketing
18
Technological forecasting & social change : an international journal
18
International journal of business information systems : IJBIS
17
Journal of the Academy of Marketing Science
17
Psychology & marketing
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of global marketing
16
Journal of marketing communications
16
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
16
SpringerLink / Bücher
16
Journal of electronic commerce research : JECR
15
Service business
15
International journal of electronic commerce : IJEC
14
International journal of technology marketing : IJTMkt
14
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ECONIS (ZBW)
43
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
5
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
6
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
7
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
8
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
9
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
10
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Ting, Liu
;
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2565-2581
Persistent link: https://www.econbiz.de/10014430267
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