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subject:"Vertrauen"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing communications"
~subject:"Social Web"
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Search: subject_exact:"Beziehungsmarketing"
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Vertrauen
Social Web
Beziehungsmarketing
147
Relationship marketing
147
Consumer behaviour
92
Konsumentenverhalten
92
Customer satisfaction
44
Kundenzufriedenheit
44
Brand image
41
Markenimage
41
Brand management
40
Markenführung
40
Social web
28
Dienstleistungsqualität
26
Service quality
26
Internet marketing
24
Online-Marketing
24
Confidence
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Brand
18
Markenartikel
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Marketing management
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Marketingmanagement
18
Brand loyalty
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Markentreue
16
Online retailing
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Online-Handel
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E-commerce
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Electronic Commerce
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China
8
Customer loyalty
8
Customer retention
8
Einzelhandel
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Emotion
8
Retail trade
8
Social media
8
Viral marketing
8
Virales Marketing
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Customer integration
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7
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Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Jiseon
1
Akoglu, Halil Erdem
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Al-Hawari, Mohd Ahmad
1
Aljarah, Ahmad
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Anisimova, Tatiana
1
Bae, Byung Ryul
1
Baghi, Ilaria
1
Bai, Xuesong
1
Bayram, Pelin
1
Beatson, Amanda
1
Bhardwaj, Neha
1
Bright, Laura F.
1
Cai, Shaohan
1
Cao, Joanne T.
1
Cham Tat Huei
1
Chang, Angela Wen-yu
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chen, Chih Ping
1
Chen, Yangyang
1
Chinelato, Flavia Braga
1
Coelho, Pedro Simões
1
Cui, Li
1
Daugherty, Terry
1
Deng, Hepu
1
Ding, Zhihua
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Elrehail, Hamzah
1
Erkkila, Taina
1
Eugene Cheng-xi Aw
1
Fan, Jiao
1
Fatima, Johra Kayeser
1
Gabrielli, Veronica
1
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Asia Pacific journal of marketing and logistics
Journal of marketing communications
Journal of business research : JBR
122
Journal of retailing and consumer services
111
Industrial marketing management : the international journal for industrial and high-tech firms
62
International journal of internet marketing and advertising : IJIMA
39
The journal of product & brand management
37
Journal of strategic marketing
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
The journal of services marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
International journal of hospitality management
28
The journal of business & industrial marketing
28
International journal of electronic marketing and retailing : IJEMR
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of brand management : an international journal
24
The service industries journal
24
Marketing intelligence & planning
23
International journal of electronic customer relationship management : IJECRM
22
Journal of hospitality marketing & management
22
Business horizons
20
Cogent business & management
20
Journal of internet commerce
20
Journal of promotion management : innovations in planning and applied research
20
Journal of service management
20
Journal of business-to-business marketing
18
Technological forecasting & social change : an international journal
18
International journal of business information systems : IJBIS
17
Journal of the Academy of Marketing Science
17
Psychology & marketing
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of global marketing
16
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
16
SpringerLink / Bücher
16
Journal of electronic commerce research : JECR
15
Journal of marketing
15
Service business
15
International journal of electronic commerce : IJEC
14
International journal of technology marketing : IJTMkt
14
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ECONIS (ZBW)
44
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
3
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
7
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
8
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Ting, Liu
;
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2565-2581
Persistent link: https://www.econbiz.de/10014430267
Saved in:
9
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
10
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
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