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subject:"Vertrauen"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Marketingmanagement"
~subject:"Social Web"
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Search: subject_exact:"Beziehungsmarketing"
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Vertrauen
Marketingmanagement
Social Web
Beziehungsmarketing
107
Relationship marketing
107
Consumer behaviour
68
Konsumentenverhalten
68
Customer satisfaction
39
Kundenzufriedenheit
39
Brand image
29
Markenimage
29
Brand management
27
Markenführung
27
Dienstleistungsqualität
22
Service quality
22
Confidence
17
Brand
14
Markenartikel
14
Brand loyalty
13
Social web
13
E-commerce
12
Electronic Commerce
12
Internet marketing
12
Markentreue
12
Online retailing
12
Online-Handel
12
Online-Marketing
12
China
8
Customer loyalty
8
Customer retention
7
Emotion
7
Marketing management
7
Brand equity
6
Trust
6
Viral marketing
6
Virales Marketing
6
Australia
5
Australien
5
Brand trust
5
Customer engagement
5
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Article
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34
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English
34
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Liu, Matthew Tingchi
2
Yen, Jerome
2
Ahn, Jiseon
1
Akoglu, Halil Erdem
1
Al-Hawari, Mohd Ahmad
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Anisimova, Tatiana
1
Arwani, Mokhamad
1
Bae, Byung Ryul
1
Bai, Xuesong
1
Bayram, Pelin
1
Beatson, Amanda
1
Cai, Shaohan
1
Cao, Joanne T.
1
Casidy, Riza
1
Cham Tat Huei
1
Chang, Angela Wen-yu
1
Chen, Yangyang
1
Chinelato, Flavia Braga
1
Cui, Li
1
D'Souza, Clare M.
1
Deng, Hepu
1
Ding, Zhihua
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Elrehail, Hamzah
1
Eugene Cheng-xi Aw
1
Fan, Jiao
1
Fatima, Johra Kayeser
1
Gao, Lingling
1
Grace, Anthony
1
Guo, Chiquan
1
Hao, Ruohong
1
He, Shanshan
1
Hong, Zhao
1
Hu, Meng
1
Huang, Chih-hsuan
1
Huang, I-chiao
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
161
Journal of retailing and consumer services
131
Industrial marketing management : the international journal for industrial and high-tech firms
102
Journal of strategic marketing
60
The journal of business & industrial marketing
55
The journal of product & brand management
46
International journal of internet marketing and advertising : IJIMA
43
International journal of hospitality management
36
SpringerLink / Bücher
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
International journal of electronic customer relationship management : IJECRM
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of the Academy of Marketing Science
31
The journal of services marketing
30
Business horizons
29
Cogent business & management
29
Marketing intelligence & planning
29
The journal of brand management : an international journal
29
The service industries journal
29
European journal of marketing : EJM
27
International journal of electronic marketing and retailing : IJEMR
27
Journal of business-to-business marketing
27
Journal of marketing
25
Journal of hospitality marketing & management
24
Journal of marketing communications
23
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
23
Journal of service management
23
Journal of marketing management : MM
22
Journal of promotion management : innovations in planning and applied research
21
Journal of internet commerce
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
20
Technological forecasting & social change : an international journal
20
International journal of business information systems : IJBIS
19
Psychology & marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Service business
18
International journal of contemporary hospitality management
17
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ECONIS (ZBW)
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
3
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
7
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
8
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Ting, Liu
;
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2565-2581
Persistent link: https://www.econbiz.de/10014430267
Saved in:
9
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
10
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
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