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subject:"Vertrauen"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of global marketing"
~subject:"Brand image"
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Search: subject_exact:"Beziehungsmarketing"
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Vertrauen
Brand image
Beziehungsmarketing
98
Relationship marketing
98
Consumer behaviour
63
Konsumentenverhalten
63
Internet marketing
45
Online-Marketing
45
Social Web
45
Social web
45
Brand management
33
Markenführung
33
Customer satisfaction
25
Kundenzufriedenheit
25
Markenimage
23
Online retailing
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Online-Handel
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E-commerce
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Electronic Commerce
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social media
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Markenartikel
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Viral marketing
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Virales Marketing
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brand loyalty
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33
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Kamboj, Shampy
2
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Babakus, Emin
1
Barretta, Paul G.
1
Bhardwaj, Vertica
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Elisa K.
1
Chan, Terri H.
1
Chatterjee, Sheshadri
1
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1
Chowdhury, Tamgid Ahmed
1
Dung Phuong Hoang
1
Enginkaya, Ebru
1
Firat, A. Fuat
1
Gammoh, Bashar S.
1
Garg, Prerna
1
Gautam, Omvir
1
Guerreiro, Robson Coelho
1
Gupta, Amit
1
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1
Gupta, Rajeev
1
Gursimranjit Singh
1
Heidari, Setareh
1
Idrish, Sherina
1
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1
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1
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1
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1
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1
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1
Kumar, Vikas
1
Li, Esther Ling-Yee
1
Liu, Ben Shaw-ching
1
Lorenz, Melanie P.
1
Luk, Sherriff T. K.
1
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International journal of internet marketing and advertising : IJIMA
Journal of global marketing
Journal of business research : JBR
134
Journal of retailing and consumer services
118
The journal of product & brand management
79
The journal of brand management : an international journal
66
International journal of hospitality management
49
Industrial marketing management : the international journal for industrial and high-tech firms
48
Asia Pacific journal of marketing and logistics
41
Journal of travel and tourism marketing
34
Cogent business & management
33
Journal of strategic marketing
30
Psychology & marketing
28
European journal of marketing : EJM
25
The journal of business & industrial marketing
25
Journal of hospitality marketing & management
24
Marketing intelligence & planning
22
The journal of services marketing
22
The service industries journal
22
International journal of contemporary hospitality management
21
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
19
Tourism management : research, policies, practice
19
The international journal of bank marketing : IJBM
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of marketing management : MM
17
Journal of promotion management : innovations in planning and applied research
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
SpringerLink / Bücher
16
Journal of business ethics : JOBE
15
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
15
Journal of financial services marketing : JFSM
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of service management
14
Journal of the Academy of Marketing Science
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of electronic customer relationship management : IJECRM
13
Journal of marketing communications
13
Services marketing quarterly
13
European journal of marketing
12
International journal of retail & distribution management
12
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ECONIS (ZBW)
33
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
5
Toward an attitude-based path to co-creation : exploring customer engagement in new product development
Ramsey, Jase R.
;
Lorenz, Melanie P.
;
Roy, Douglas
; …
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 62-77
Persistent link: https://www.econbiz.de/10014515032
Saved in:
6
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
7
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
8
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
9
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
10
Examining the relationship among customer experience, bank image, and trust : a multichannel banking perspective
Verma, Nidhi
;
Kaur Ghuman, Mandeep
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10014321502
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