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subject:"Vertrauen"
~subject:"Internet marketing"
~subject:"KMU"
~type_genre:"Book section"
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Vertrauen
Internet marketing
KMU
Website
364
E-commerce
71
Electronic Commerce
71
Online-Marketing
51
Consumer behaviour
46
Konsumentenverhalten
46
Online retailing
46
Online-Handel
46
Social Web
44
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44
Internet
41
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35
Germany
35
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34
Öffentlichkeitsarbeit
34
Benutzerschnittstelle
21
User interface
21
Bewertung
20
Beziehungsmarketing
20
Evaluation
20
Relationship marketing
20
USA
20
United States
20
Benutzerfreundlichkeit
19
Usability
19
Corporate Social Responsibility
16
Corporate social responsibility
16
Customer satisfaction
16
Kundenzufriedenheit
16
Dienstleistungsqualität
15
Service quality
15
Confidence
13
Data Mining
13
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13
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74
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Bridging the gap between advertising academia and practice
2
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
E-business issues, challenges and opportunities for SMEs : driving competitiveness
2
Interdisciplinary management research XVI ; 1
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
2007 Business & Economics Society International Conference ; Vol. 1
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Anxieties and management responses in international business
1
Branding and sustainable competitive advantage : building virtual presence
1
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Challenges and opportunities for SMEs in industry 4.0
1
Computer-mediated marketing strategies : social media and online brand communities
1
Conference proceedings trends in business communication 2016
1
Contemporary research in e-branding
1
Cultural and technological influences on global business
1
Cutting edge international research
1
Design Management konkret
1
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-adoption and socio-economic impacts : emerging infrastructural effects
1
E-business applications for product development and competitive growth : emerging technologies
1
E-business models, services and communications
1
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
E-marketing ; Vol. 3
1
E-marketing in developed and developing countries : emerging practices
1
Enterprise information systems : 13th international conference, ICEIS 2011 ; Beijing, China, June 8 - 11, 2011 ; revised selected papers
1
Enterprise information systems and technology
1
Ethical issues in e-business : models and frameworks
1
Field guide to case study research in business-to-business marketing and purchasing
1
Frameworks of IT prosumption for business development
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Global Trends in Technology Startup Project Development and Management : From Innovation to Startup Creation
1
Grundlagen Onlinemarketing : SEO, SEA und Social Media
1
Handbook of research on customer engagement
1
Handbook of research on leveraging consumer psychology for effective customer engagement
1
Handbook of strategic e-business management
1
Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
1
Impact of globalization and advanced technologies on online business models
1
Improving decision making in real-time bidding
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
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ECONIS (ZBW)
74
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1
Exploring the effects of Instagram and firm website on corporate performance : a case study of cosmetics firm
Tajdini, Javad
;
Tajeddini, Omid
- In:
Global Trends in Technology Startup Project Development …
,
(pp. 143-153)
.
2023
Persistent link: https://www.econbiz.de/10014429455
Saved in:
2
Croatian hotel websites as promotional and distribution channels : identification of website dimensions and differences between different groups of hotels
Mahmutović, Kenan
-
2020
Persistent link: https://www.econbiz.de/10012601652
Saved in:
3
Price comparison websites
Laffe, Desmond
- In:
The SAGE handbook of digital marketing
,
(pp. 198-212)
.
2022
Persistent link: https://www.econbiz.de/10013367082
Saved in:
4
Website-centric shopping experience
Míková, Ladislava
;
Suková, Lenka
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 57-86)
.
2022
Persistent link: https://www.econbiz.de/10013343549
Saved in:
5
Digital CSR communication of Welsh companies
Conte, Francesca
;
Deacon, Jonathan H.
;
Siano, Alfonso
- In:
Key challenges and opportunities for quality, …
,
(pp. 353-375)
.
2021
Persistent link: https://www.econbiz.de/10012506190
Saved in:
6
A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad
;
Camilleri, Mark Anthony
;
Díaz, Paloma
- In:
Strategic corporate communication in the digital age
,
(pp. 235-250)
.
2021
Persistent link: https://www.econbiz.de/10012491724
Saved in:
7
Website quality, perceived flow, trust, and commitment : developing a customer relationship management model
Hossain, Md Shamim
;
Rahman, Mst Farjana
- In:
Impact of globalization and advanced technologies on …
,
(pp. 202-226)
.
2021
Persistent link: https://www.econbiz.de/10012517891
Saved in:
8
Fuzzy DEMATEL approach to identify the factors influencing efficiency of Indian retail websites
Gaur, Loveleen
;
Agarwal, Vernika
;
Anshu, Kumari
- In:
Strategic system assurance and business analytics
,
(pp. 69-84)
.
2020
Persistent link: https://www.econbiz.de/10012240764
Saved in:
9
Cultural elements in Spanish SME websites and social media : from localization to transcreation?
Castillo Rodríguez, Celia
;
Olvera-Lobo, María Dolores
; …
- In:
Challenges and opportunities for SMEs in industry 4.0
,
(pp. 155-181)
.
2020
Persistent link: https://www.econbiz.de/10012230358
Saved in:
10
The role of Internet marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir
;
Stipić, Igor
;
Kelić, Ivan
-
2020
Persistent link: https://www.econbiz.de/10012601632
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