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subject:"Viral marketing"
~accessRights:"restricted"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of hospitality management"
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Viral marketing
Internet marketing
97
Online-Marketing
97
Consumer behaviour
64
Konsumentenverhalten
64
Social Web
50
Social web
50
Virales Marketing
43
Online retailing
35
Online-Handel
35
Hotel industry
34
Hotellerie
34
E-commerce
22
Electronic Commerce
22
Beziehungsmarketing
18
Relationship marketing
18
Gastronomie
16
Restaurant industry
16
Brand management
15
Markenführung
15
Online reviews
15
Website
15
Customer satisfaction
13
Kundenzufriedenheit
13
Social media
9
Brand image
8
Confidence
8
Dienstleistungsqualität
8
Facebook
8
Markenimage
8
Service quality
8
Vertrauen
8
eWOM
8
Advertising effects
7
Social network
7
Soziales Netzwerk
7
Werbewirkung
7
Brand
6
Markenartikel
6
social media
6
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Article
43
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43
Aufsatz in Zeitschrift
43
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English
43
Author
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Law, Chun Hung Roberts
4
Li, Hengyun
3
Zhang, Zili
3
Liang, Sai
2
Mariani, Marcello M.
2
Okumus, Fevzi
2
Xie, Karen L.
2
Zhang, Lu
2
Zhang, Ziqiong
2
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Ali Ahani
1
Amarullah, Dudi
1
Amritesh
1
Antipov, Evgeny A.
1
Araujo, Priscila Graziele
1
Armas-Cruz, Yaiza
1
Aslam, Faheem
1
Au, Norman
1
Awan, Tahir Mumtaz
1
Ayeh, Julian K.
1
Bernard, Shaniel
1
Bin Ibrahim, Othman
1
Borghi, Matteo
1
Bueno, Ricardo Luiz Pereira
1
Chan, Irene Cheng Chu
1
Chang, Ya Ping
1
Chow, Cheris W. C.
1
D'Acunto, David
1
Dalli, Daniele
1
Du, Qianzhou
1
Fan, Weiguo
1
Fatima, Tayyba
1
Feng, Shunzi
1
Fong, Lawrence Hoc Nang
1
Gil-Soto, Esperanza
1
Gim, Jaehee
1
Gong, Caiyan
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
International journal of hospitality management
Journal of business research : JBR
67
Journal of retailing and consumer services
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
International journal of internet marketing and advertising : IJIMA
23
Information systems research : ISR
22
Journal of marketing communications
22
Tourism management : research, policies, practice
22
International journal of advertising : the review of marketing communications
19
Journal of management information systems : JMIS
18
Electronic commerce research
17
International journal of contemporary hospitality management
17
Journal of hospitality marketing & management
16
Journal of internet commerce
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Journal of promotion management : innovations in planning and applied research
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Journal of marketing
11
Psychology & marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of travel and tourism marketing
10
The journal of product & brand management
10
International journal of advertising : the quarterly review of marketing communications
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
SpringerLink / Bücher
9
International journal of technology marketing : IJTMkt
8
Journal of consumer marketing
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
International journal of consumer studies
7
Journal of vacation marketing
7
Tourism management perspectives : TMP
7
Electronic markets : EM ; the international journal of electronic commerce and business media
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of global marketing
6
Marketing letters : a journal of research in marketing
6
Asia Pacific journal of marketing and logistics
5
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ECONIS (ZBW)
43
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43
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1
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
3
How positive do testimonials on a restaurant website need to be? : impact of positivity of testimonial reviews on customers' decision-making
Shin, Seunghun
;
Shin, Hyejo Hailey
;
Gim, Jaehee
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482320
Saved in:
4
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
5
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
6
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
7
The role of online reviews in restaurant selection intentions : a latent growth modeling approach
Xia, Yingxue
;
Ha, Hong Youl
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311443
Saved in:
8
How rainy-day blues affect customers’ evaluation behavior : evidence from online reviews
Zhang, Ziqiong
;
Qiao, Shuchen
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013266147
Saved in:
9
Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Liu, Hongbo
;
Feng, Shunzi
;
Hu, Xingbao
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013185269
Saved in:
10
Consistent comments and vivid comments in hotels' online information adoption : which matters more?
Liu, Huiyue
;
Peihan, Guo
;
Haiwen, Yin
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014227655
Saved in:
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