//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Viral marketing"
~accessRights:"restricted"
~subject:"Big event"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ambush marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Big event
Consumer behaviour
Guerilla marketing
23
Guerilla-Marketing
23
Sportmarketing
14
Sports marketing
13
Sponsoring
12
Sport event
12
Sportveranstaltung
12
Sponsorship
11
Ambush marketing
9
Guerilla Marketing
7
Sport
7
Sports
7
Ambush Marketing
6
Brand management
6
Markenführung
6
Brand image
4
Konsumentenverhalten
4
Markenimage
4
Event
3
Football
3
Fußball
3
Großveranstaltung
3
Social Web
3
Social web
3
Veranstaltung
3
Advertising effects
2
Brand
2
Börsenkurs
2
Controlling
2
Corporate reputation
2
Einzelhandel
2
Einzelhandelsbetrieb
2
Einzelhandelsstandort
2
Firmenimage
2
Großbritannien
2
Management control
2
Markenartikel
2
Markenrecht
2
more ...
less ...
Online availability
All
Undetermined
Free
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Abdolmaleki, Hossein
1
Babaei, Mehdi
1
Chanavat, Nicolas
1
Dickson, Geoff
1
Ellis, Dana
1
Funk, Dan
1
Geurin, Andrea N.
1
Grohs, Reinhard
1
Martin, Brett A. S.
1
Martinent, Guillaume
1
McNary, Erin L.
1
Mohammadi, Sardar
1
O'Connor, Peter
1
O'Reilly, Norm
1
Patry, Philippe
1
Reisinger, Heribert
1
Soheili, Behzad
1
Séguin, Benoit
1
Weeks, Clinton S.
1
Wolfsteiner, Elisabeth
1
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
2
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
3
Athletes as ambush marketers? : an examination of Rule 40 and athletes' social media use during the 2016 Rio Olympic Games
Geurin, Andrea N.
;
McNary, Erin L.
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
1
,
pp. 116-133
Persistent link: https://www.econbiz.de/10012423417
Saved in:
4
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
5
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
6
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->