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subject:"Viral marketing"
~institution:"American Marketing Association"
~institution:"Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>"
~subject:"Marketing management"
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Viral marketing
Marketing management
Consumer behaviour
9
Internet marketing
9
Konsumentenverhalten
9
Online-Marketing
9
Marketing
7
Marketingmanagement
7
Market research
5
Marktforschung
5
Beziehungsmarketing
4
Relationship marketing
4
Advertising
3
Corporate Social Responsibility
3
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Digitalisierung
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Direct marketing
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Entrepreneurship approach
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7
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Alvarez Mourey, James
1
Baker, Stacey Menzel
1
Blanchard, Simon
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Chandy, Rajesh K.
1
Cutright, Keisha
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Epp, Amber M.
1
Ferrell, Odies C.
1
Im, Subin
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Inman, Jeffrey
1
Lukas, Bryan A.
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Mallapragada, Girish
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American Marketing Association
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
7
Information Resources Management Association
5
IGI Global
4
Universität Mannheim
3
Campus Verlag
2
UVK Verlagsgesellschaft mbH
2
Wiley-VCH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Berliner Wissenschafts-Verlag
1
Books on Demand GmbH <Norderstedt>
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Edward Elgar Publishing
1
European Advertising Academy
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <12., 2013, Zagreb>
1
MITP Verlags-GmbH & Co. KG
1
Nomos Verlagsgesellschaft
1
OECD
1
Special Libraries Association
1
Springer Gabler <Firma>
1
Universität Bremen
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
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ECONIS (ZBW)
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
2
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
3
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
4
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
5
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
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6
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
7
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
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Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
8
Dialogmarketing Perspektiven 2013/2014 : Tagungsband ; 8. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2014
Persistent link: https://www.econbiz.de/10011402853
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