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subject:"Viral marketing"
~isPartOf:"Electronic markets : EM ; the international journal of electronic commerce and business media"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Becerra, Enrique"
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Electronic markets : EM ; the international journal of electronic commerce and business media
Journal of promotion management : innovations in planning and applied research
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Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
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