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subject:"Viral marketing"
~isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
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Viral marketing
Brand management
Internet marketing
35
Online-Marketing
35
Consumer behaviour
15
Konsumentenverhalten
15
Social Web
13
Social web
13
Advertising effects
11
Markenführung
11
Werbewirkung
11
Virales Marketing
10
Advertising
9
Werbung
9
Social media
7
Brand image
6
Markenimage
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Soziales Netzwerk
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Beziehungsmarketing
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Marketing management
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Marketingmanagement
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Online retailing
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Online-Handel
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Relationship marketing
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Großbritannien
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Jugendliche
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Abrantes, José Luís
1
Ahrens, Jan
1
Allen, Douglas E.
1
Argyriou, Evmorfia
1
Aspara, Jaakko
1
Butaney, Gul T.
1
Buttle, Francis A.
1
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1
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1
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1
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1
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1
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1
Confos, Nicolla
1
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1
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1
Dann, Stephen
1
Davis, Teresa
1
Dou, Wenyu
1
Dunne, Áine
1
Eagar, Toni
1
Groeger, Lars
1
Hampel, Stefan
1
Hiesh, Yi-ching
1
Hsioa, Yi-ting
1
Jayawardhena, Chanaka
1
Johnson, Devon
1
Kang, Mihuyn
1
Kedzior, Richard
1
Kim, Yong Seog
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Kleppe, Ingeborg Astrid
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Lages, Cristiana Raquel
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Lassar, Walfried M.
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Lawlor, Margaret-Anne
1
Lee, Monle
1
Lowe, Ben
1
Ma, Baolong
1
Maehle, Natalia
1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
147
International journal of internet marketing and advertising : IJIMA
77
Journal of retailing and consumer services
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Journal of marketing communications
53
The journal of product & brand management
51
International journal of hospitality management
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
International journal of advertising : the review of marketing communications
40
Tourism management : research, policies, practice
40
Journal of promotion management : innovations in planning and applied research
35
The journal of brand management : an international journal
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
33
Journal of internet commerce
32
Information systems research : ISR
29
International journal of electronic marketing and retailing : IJEMR
28
Electronic commerce research
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of advertising research
24
Psychology & marketing
24
Business horizons
23
Cogent business & management
23
International journal of contemporary hospitality management
23
Journal of management information systems : JMIS
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
SpringerLink / Bücher
21
Journal of hospitality marketing & management
20
Journal of marketing
20
Journal of promotion management : JPM
20
Marketing intelligence & planning
20
International journal of consumer studies
19
Journal of electronic commerce research : JECR
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
International journal of advertising : the quarterly review of marketing communications
17
International journal of technology marketing : IJTMkt
17
Journal of marketing management : MM
16
Journal of travel and tourism marketing
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
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ECONIS (ZBW)
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1
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
2
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
3
Post language and user engagement in online content communities
Noguti, Valeria
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 695-723
Persistent link: https://www.econbiz.de/10011529621
Saved in:
4
Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni
;
Dann, Stephen
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
Saved in:
5
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
6
Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas
;
Canniford, Robin
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
Saved in:
7
Brand selfies : consumer experiences and marketplace conversations
Presi, Caterina
;
Maehle, Natalia
;
Kleppe, Ingeborg Astrid
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1814-1834
Persistent link: https://www.econbiz.de/10011617026
Saved in:
8
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
9
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
10
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
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