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subject:"Viral marketing"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of hospitality management"
~person:"Amarullah, Dudi"
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Viral marketing
Confidence
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Amarullah, Dudi
Law, Chun Hung Roberts
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International journal of electronic marketing and retailing : IJEMR
International journal of hospitality management
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How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
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