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subject:"Viral marketing"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of hospitality management"
~subject:"Werbewirkung"
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Viral marketing
Werbewirkung
Internet marketing
170
Online-Marketing
170
Consumer behaviour
98
Konsumentenverhalten
98
Social Web
81
Social web
81
Virales Marketing
63
Online retailing
55
Online-Handel
55
E-commerce
49
Electronic Commerce
49
Hotel industry
46
Hotellerie
46
Beziehungsmarketing
32
Relationship marketing
32
Website
27
Brand management
20
Customer satisfaction
20
Kundenzufriedenheit
20
Markenführung
20
Confidence
19
Gastronomie
19
Restaurant industry
19
Vertrauen
19
Online reviews
18
Advertising effects
15
Brand image
14
Dienstleistungsqualität
14
Markenimage
14
Service quality
14
USA
14
Einzelhandel
13
Retail trade
13
United States
13
social media
13
Facebook
11
Social media
11
Brand
10
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49
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Article
75
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Article in journal
75
Aufsatz in Zeitschrift
75
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English
75
Author
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Law, Chun Hung Roberts
5
Li, Hengyun
3
Zhang, Zili
3
Bai, Billy
2
Donthu, Naveen
2
Guillory, Monica D.
2
Liang, Sai
2
Lohtia, Ritu
2
Mariani, Marcello M.
2
Okumus, Fevzi
2
Schuckert, Markus
2
Tang, Chun-Hung
2
Xie, Karen L.
2
Ye, Qiang
2
Yen, Chih-Lun Alan
2
Zhang, Lu
2
Zhang, Ziqiong
2
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Ali Ahani
1
Amarullah, Dudi
1
Amritesh
1
Antipov, Evgeny A.
1
Araujo, Priscila Graziele
1
Armas-Cruz, Yaiza
1
Aslam, Faheem
1
Au, Norman
1
Awan, Tahir Mumtaz
1
Ayeh, Julian K.
1
Barbosa, Belem
1
Bernard, Shaniel
1
Bin Ibrahim, Othman
1
Borghi, Matteo
1
Brymer, Robert A.
1
Bueno, Ricardo Luiz Pereira
1
Busser, James A.
1
Casaló, Luis V.
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
International journal of hospitality management
Journal of business research : JBR
118
International journal of internet marketing and advertising : IJIMA
84
International journal of advertising : the review of marketing communications
82
Journal of marketing communications
79
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
79
Journal of retailing and consumer services
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of advertising research
63
International journal of advertising : the quarterly review of marketing communications
48
Journal of promotion management : innovations in planning and applied research
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Information systems research : ISR
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Electronic commerce research
32
Tourism management : research, policies, practice
31
Journal of marketing research : JMR
29
Psychology & marketing
29
Journal of internet commerce
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of promotion management : JPM
27
International journal of electronic commerce : IJEC
25
Journal of marketing
25
Journal of management information systems : JMIS
24
Journal of electronic commerce research : JECR
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Journal of hospitality marketing & management
21
International journal of contemporary hospitality management
20
The journal of product & brand management
20
European journal of marketing : EJM
19
International journal of technology marketing : IJTMkt
18
Journal of marketing research
18
Journal of travel and tourism marketing
18
Journal of advertising : official publication of the American Academy of Advertising
17
Electronic commerce research and applications
16
Marketing letters : a journal of research in marketing
16
Cogent business & management
15
International journal of consumer studies
15
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ECONIS (ZBW)
75
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1
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
3
How positive do testimonials on a restaurant website need to be? : impact of positivity of testimonial reviews on customers' decision-making
Shin, Seunghun
;
Shin, Hyejo Hailey
;
Gim, Jaehee
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482320
Saved in:
4
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
5
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
6
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
7
The role of online reviews in restaurant selection intentions : a latent growth modeling approach
Xia, Yingxue
;
Ha, Hong Youl
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311443
Saved in:
8
How rainy-day blues affect customers’ evaluation behavior : evidence from online reviews
Zhang, Ziqiong
;
Qiao, Shuchen
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013266147
Saved in:
9
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
10
Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Liu, Hongbo
;
Feng, Shunzi
;
Hu, Xingbao
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013185269
Saved in:
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