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subject:"Viral marketing"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Al-Adwan, Ahmad Samed"
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Viral marketing
Consumer behaviour
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Beziehungsmarketing
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Brand
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Vertrauen
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consumer awareness
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copy brand
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eWOM
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electronic word of mouth
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online loyalty
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Al-Adwan, Ahmad Samed
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International journal of electronic marketing and retailing : IJEMR
Journal of promotion management : innovations in planning and applied research
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Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
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