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subject:"Viral marketing"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Arora, Nupur"
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Viral marketing
Customer satisfaction
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Internet marketing
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Arora, Nupur
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International journal of electronic marketing and retailing : IJEMR
Journal of promotion management : innovations in planning and applied research
International journal of public sector performance management : IJPSPM
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Impact of beauty vlogger's credibility and popularity on ewom sharing intention : the mediating role of parasocial interaction
Manchanda, Parul
;
Arora, Nupur
;
Sethi, Vaishali
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 379-412
Persistent link: https://www.econbiz.de/10012821548
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